Songlianjun: The construction of text link of website structure optimization

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The structure of a Web site is composed of multiple text links, which play a role in the structure of the site. A site link is done, you can let search engine spiders better crawl site, to solve the most basic SEO optimization links-included. Through the link, users can reach the desired page, thereby increasing the user stickiness, improve PV, solve the user experience problems. The link structure of the website is disordered, search engine spiders will not like, spiders in the station in turn dizzy, confused, then next time may not visit your website, included will not increase, the user experience is also such a truth. We want to think of spiders as ourselves, so all questions have answers. Below Songlianjun share the experience and experiences in the link building.

1. Use text links as much as possible

Text links to simply say that contains text hyperlinks, important links or all links to use text links as far as possible, because the text link is conducive to search engine crawling, in the last resort, you can use the picture link and JS call. For example, website logo (logo is no way to add text links), product pictures, picture ads, etc., we do not recommend the use of picture links, because the picture link is the text link, even if you add text in the ALT attribute, its effect can not be compared with the text link. Text links are directly equal to voting, which makes it easy for search engines to count into ranking algorithms and pass PageRank.

2. Any page at least one text link arrives

The meaning of this sentence tells us, you this page only a picture chain contact, it is difficult to get a higher weight and keyword ranking, or search engine will not give you this page is a big score, for your entire site, this page is a second-class page, will not produce a great contribution. Product station, wedding photography, tourist attractions, beautiful pictures, Avatar Picture class, Engineering effect map site, these types of sites to pay special attention to, many people easily make the mistake is the webmaster only do a picture link in the homepage, for such sites, if a page is very important, we'd better be in a picture link at the same time, can give a text link in an important position.

Taobao as a case:

Taobao home page, "Hot items" plate, its products click on the picture can also be reached, the picture below also has text links. This example, though inappropriate, is illustrative.

3. Text Link Settings Consider keywords

Taking into account the needs of users at the same time, we have to consider the target keyword, the picture below the text link keyword to someone to search for the line. Second, when we design text links, we should consider to enter your home page target keyword users (including the user directly into the URL), because you are to do the keyword to the home page, need someone to click.

Let's take a negative example, courtesy of a long Time network (Baidu),

After entering the home page, find the "Girlfriend Gift Recommendation" Plate, we see a lot of gifts, including the gift "flowers in the sweet (Rose + Chocolate)", this product webmaster in the picture below added text link, but this gift name text link will not be searched, and the target keyword is not related.

Wrote so much, a little long-winded, I hope that those who do SEO optimization and site building friends a little help, if you feel that help, you can be the way to the top. If it is SEO optimization master, think I have the wrong place, you can directly criticize, Songlianjun very happy to accept your criticism.

Original article by Cloud Xuan GE (http://www.chinafsw.cn) provides, article from the real-name Network marketing Team Songlianjun Original, the original address: http://www.wfseo.com/?p=25, reprint please keep the address, thank you for your cooperation!