Songzhuang platform makes art "grounding gas"

Lingering in the name of the Songzhuang Arts Association Hu Jie newspaper in the heart of a long time an idea, in the face of the Dong Haiping finally became a reality. The latter was the initiator of the anti-Rogue Software Alliance, and in 2006 launched a lawsuit against the increasingly rampant rogue software on the network of more than 10 well-known IT companies. As a fight in the Internet world, Dong Haiping to complete the Hu Jie newspaper wish to the way naturally inseparable from the Internet through E-commerce platform to create the first domestic science and technology and art of the combination of innovative industry alliance.

Let art truly fuse technology

Songzhuang, a small town in Tongzhou, Beijing, has gained prominence because of the gathering of contemporary art. By the end of 2012, nearly 5,000 artists had been living in Songzhuang, with 22 large art galleries, 113 galleries and more than 4,500 art studios, which were the largest community of artists in the world.

Hu Jie, who served as party secretary of Songzhuang Town, had considered how to exert the advantage of Songzhuang artist Resources several years ago, carrying out some "grounding gas" artistic behavior attempts, and he was very hopeful about the creation of the Alliance of Innovation Industry. "Despite the gathering of thousands of of art talents, but for a long time the industry tradition lets them accustomed to the slow rhythm, lacks the plan, the Rhythm life style, causes the related work and the creativity, the inspiration is difficult to ground the gas, in order to let the artist ' move ' up, the industrial stratification plane many complex creation demand will act the catalyst the role. "he said. In his view, products in addition to the use of functions, with artistic connotation is very important, at the same time the art into the design of the avantgarde characteristics, will be a few generations of products for the innovative design ideas. This is the role of the Innovation Industry Alliance.

ZTE recently specially invited the famous Italian designer Stevan Nogiofannoni for its high-end smartphone Nubia Z5 design appearance, in order to break the technology product homogeneity design serious reality. Therefore, the initiator of the Innovation Industry Alliance Dong Haiping The breakthrough of "grounding gas" in the field of science and technology. He believes that most of the domestic brands and previous home appliances, computer age, as well as in the same quality of the mire, how to create ideas of art into the cold technology products, become a second interrogation of China's independent innovation industry problems. The Innovation Industry Alliance will give these questions a positive answer, seeking a differentiated path in the homogeneous product camp. "Technological product design and art development are closely linked, whenever an art school rise, will have an impact on product design." such as the pop movement, as a broad art movement, it reflects the two postwar generation of young people trying to self-expression, the pursuit of unconventional psychology, and led to the design emphasized novelty and unique, bold use of rich colors, the impact of scientific and technological product design far-reaching. ”

Stevan Nogiofannoni in the design of Nubia Z5 also said that the mobile phone is not only a communication product, but also a work of art, because it can express a life attitude.

Find a matching art partner for the business

The more two zhaobin and horses have long been working in Songzhuang, they are optimistic about the establishment of the alliance. Ma Yue has passed the stage of struggle for survival, so he wants to try something deeper. "Selling pictures on the internet is not my goal, if through contact with the enterprise, will understand the art elements and the design of the enterprise combination, to create a rich connotation of the product, this is what I value." As an expert on landscape planning and design, Zhaobin hopes to understand the harmonious collocation of technology products and living environment from the overall environment design, thus creating a kind of beauty enjoyment. These requirements and alliances through the Bridge of art and technology, the establishment of art and technology product design Fusion Interactive new platform of the original intention is consistent.

At present, the Innovation Industry Alliance Yuchihu 360, Taobao, Shanda and other technology enterprises, as well as the Songzhuang Art Association, artists and Technology product designers. Dong Haiping revealed that the alliance's corporate lineup will continue to expand, for the art design needs of enterprises, into the alliance means that it can get in the product design targeted art element implantation strong support. The Alliance Enterprise's product design, UI (user interface) design and so on can also through the platform and the artist direct communication, uses their unique sensibility for the Alliance Enterprise's product to add the rich artistic intension and the visual impact. The alliance can also find matching art partners for them, hire qualified artists as creative advisors, and even directly invite them to join the creative team.

At the same time, Songzhuang artists of various works or original design will also be displayed on the Alliance network platform. At present, Songzhuang Network has cooperated with Taobao, the latter will regularly public auction Songzhuang artist works. And the alliance's first customer has appeared, 360 will be client skin design, mobile phone interaction with the alliance to cooperate.

8848 founder Wang Juntao is very optimistic about the combination of traditional works of art and electricity, he believes that the artist's collective joining, will have a huge positive impact on the High-tech industry. Contemporary Art of science and technology product design inspiration is multifaceted, design is no longer the superposition of technology, in order to design more aesthetic technology products, designers need to have a very high aesthetic and artist-like sensitivity, so every designer should be familiar with the development of contemporary art.

"In addition to corporate demand, personal needs can be derived from a number of applications, including personalized design, such as home air-conditioning panels can be used to decorate a piece of art, of course, this is definitely limited edition." "In the Hu Jie newspaper, this platform can do a lot of things," he said.