Sony China President: The Electric business entity will coexistence vigorously expand the direct shop

The electric quotient and the entity shop will be coexistence, the electricity merchant to the consumer, although has its superiority, but in the sense experience, the information obtains and so on has the insufficiency.

Channel is not the primary consideration of consumer shopping, in addition to convenience, how to enhance the reliability of products, to obtain a good experience is essential.

The News (Wen/figure reporter Liu Nio) http://www.aliyun.com/zixun/aggregation/15618.html "> price war does not seem to have a significant impact on upstream supplier's channel strategy, Entity stores will still be the focus of home appliance brand development areas. Yesterday, the new Sony (China) Co., Ltd. President Kurita the first appearance, in the acceptance of a few media interviews, Kurita that the electricity quotient and the entity store will be coexistence, the electricity quotient to the consumer, although has its superiority, but in the sense experience, the information obtains and so on aspect existence insufficiency, the consumer's trust degree is still not enough. Sony, however, is stepping up its efforts to expand the entity's direct stores, trying to pull the brand image up through the overall solution.

Real-store experience is good

Sony launched its annual blockbuster 84-inch 4K (4 times-Times HD 1080-resolution) TV in China yesterday, "this kind of products with cutting-edge technology in terms of quality and timbre, if it is not seen as real, live experience, consumers are very difficult to get the feeling of", Kurita tree, in the physical stores feel the experience of this product, It is important to get detailed information.

As a global leader in audiovisual entertainment, Sony's stance represents, to some extent, the attitude of suppliers to the physical stores.

Kurita to the recently staged electricity quotient price war evaluation pointed out that, consumer electronics increasingly focus on Internet applications and integration of the overall solution, and the advantages of the electricity market in the price comparison and other convenience, and can not replace the physical stores in meeting the consumer experience and service needs of the advantages, "in Japan, The mature consumer group is still willing to be the entity shop experience type Purchase as the first choice, Kurita says.

According to his judgment, the electric dealer and the entity store will play their respective advantages and coexist for a long time. "Channel is not the primary consideration of consumer shopping, in addition to convenience, how to enhance the reliability of products, to obtain a good experience is essential."

Sony expands physical Store

But that does not mean that the physical store's strategy can be static. Previous long-term reliance on Gome, Suning and other chain channels of foreign brands are adjusting their channels, Sony is no exception.

This month, Sony opened its first Sony store in Guangzhou, the world's largest, and the company's 4th straight shop in mainland China, which will sell more than 1000 kinds of Sony products.

This reference to the Apple Experience Store channel mode, Sony has not only to enhance the strategic significance of the brand, but also the customers in the Sony Direct shop can be tested in the Sony product line and a comprehensive solution to better meet its full range of entertainment experience, better enjoy the high value-added Sony brand.

Kurita revealed that the company will continue to expand Sony, the next will be in Chengdu, Shanghai and other place to open 3, the number of direct stores in China to reach 7.