Sony Ericsson releases two Android smartphones

Sony Ericsson (hereinafter referred to as "Sony Ericsson") released two new Android handsets in Singapore in Wednesday to further boost its smartphone market share, Sina Science and technology news Beijing time June 22 evening. Steve Walker, Sony's chief marketing officer, said the two new handsets, Xperia Ray and Xperia, would be listed in the third quarter of this year, which would boost Sony Ericsson's Steve Walker market share.　　Sony Ericsson currently has a 11% share of Android smartphone market. "Android smartphones are growing fast and we need to increase our share of the market," Walker said. "The first quarter of this year, Sony Ericsson mobile phone shipments fell 23% per cent.　　Walker estimates that around 60% of handsets sold in the Asia-Pacific region in 2015 will be smartphones, compared with 20% last year. "We have made major strategic adjustments and decided to focus most of our energy on smartphones, especially in the high-end market," Walker said. In many markets, users have switched from traditional phones to smartphones.　　Sony Ericsson said in April this year that more than 60% of handsets sold in the first quarter of this year were smartphones. Xperia Ray and Xperia active two new handsets will use Google's Android system, the former fuselage is only 9.4 mm thick, the latter has waterproof function, the price of these two handsets will be lower than the high-end mobile phone Xperia arc price. According to Walker, Sony Ericsson also plans to launch a low-cost product for young people, featuring text-entry services. (Li Ming)