Sony invests in cloud computing and display panels trying to boost corporate performance

Source: Internet
Author: User
Keywords Sony spending trying investing

Shoji Nemoto, executive vice president of technology strategy and corporate research and development, said Sony plans to increase its investment in cloud computing and display panels in an attempt to reverse the four consecutive quarterly losses, according to a news report from Sina Science and technology Beijing time August 28.

Shoji Nemoto said the company's research and development efforts should focus more on consumer demand rather than behind closed doors. In addition, Sony will not hesitate to acquire external technology, including mobile device technology.

As a developer of BRAVIA TVs and Walkman players, Sony has struggled to launch a revolutionary product that attracts users who have been snatched by Apple's iphone and ipad. Sony spent 5.5 billion dollars on research and development last year, compared with Apple's $2.4 billion trillion.

"One of the problems is that Sony's research and development spending does not really bring in products or profits," said Kazuharu Miura, analyst at Mitsui Sumitomo Securities (SMBC Nikko Nomura). Any company that wants to promote profit growth through research and development, but the Japanese manufacturers in this respect performance is not satisfactory. ”

6 billion dollars in research and development spending

Shoji Nemoto said that if Sony could focus more on consumer demand, Clie personal digital assistants (allowing users to listen to music, play games, watch video) and AirBoard portable TV (allowing users to download movies over the internet) would be more influential.

Sony said earlier this month that it expected research and development spending to reach 470 billion yen (about $6 billion trillion) in the fiscal year up to March 31 next year, up 8.4% per cent year-on-year. 2007, Sony Research and development spending has reached 544 billion yen.

These include the design and production of experimental models, Shoji Nemoto, which should be cut in view of the difficult conditions currently facing Sony. On the contrary, Sony should be more money users to develop parts and energy-related products.

Set up hundred people Innovation team

In the last fiscal year, Sony's research and development spending ranked fourth among Japanese companies, after Toyota, Panasonic and Honda. And in the global rankings is the 24th place. Samsung Electronics last year spent 9 billion dollars in research and development, ranking 7th in the world.

Shoji Nemoto said Sony has set up a research and development team of about 100 people to engage in new business or new "ecosystem" research and development. By the end of this year, the research team will finalize 5 key research and development from more than 100 ideas.

In the future, Sony may also set up such a research and development team in overseas markets. Shoji Nemoto also said Sony's imaging technology could create interesting content for mobile devices, and could also be useful in the areas of security monitoring and medical equipment.

Shoji Nemoto says 4K display technology is also one of Sony's business priorities. The resolution of 4K display technology can achieve 4 times times the resolution of Full HD screen.

Image sensor

In April this year, Sony CEO Hirai Kazuo Hirai the company's three key businesses, mobile devices, games and digital imaging, and the television business is not.

Sony TV has lost 714 billion yen in the past 8 years. Sony has announced layoffs of 10,000 people to reverse the continuing loss.

Hirai said at the time that Sony would use its leading technology in imaging sensors to develop health-care equipment. (Li Ming)

(Responsible editor: The good of the Legacy)

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