Sony launches customer loyalty program to accumulate game time for prizes

(Compilation/Flower Sword Shadow) According to overseas media sources, Sony plans to launch a new PlayStation customer loyalty program test on October 29, designed to encourage players to participate in the gaming community and multiplayer connections.　　Currently, the scope of the test is limited to the users who have been invited. "In the testing phase, the program will focus on PlayStation3 users, but as the program progresses, we want to include users of the PSP," said Susan Panico, senior director of PlayStation Network, in an official blog.　　"Sony wants to encourage them to play more games while thanking the players for their support," he said. Panico also said: "This is only the beginning of the plan, many of the details of the program we are constantly planning and implementation." We will change the reward scope, manner, time and so on according to the feedback information implemented. When this scheme is fully rolled out, we hope that it will bring different new experiences to the players and enjoy the joy of the game. "This program will count the player's game time and give a variety of game status and real-world items accordingly." The rewards of player games can be recorded in the gaming community and their profiles, giving the player a sense of honor. In the real world, Sony rewards programs include Sweepstakes, giveaways and free travel.　　One of the most attractive to the player, should be the free 2011 Tokyo video game show sightseeing. The planned test scope is currently limited to invited PlayStation Plus users, as well as members of Sony's game-board advisors, which are made up of active players in the gaming community. Sony apparently wants the program to be tested first among its most active and loyal customers, and then work with players to improve their quality of service. (Edit/Ming)