Sony mobile business looks a little bit bad

Sony's mobile communications business looks a bit bad. 25th Sony to the Nanfang Daily sent to the news of the Electronic business financial objectives, it is expected this fiscal year mobile communications business operating profit will be 204 billion yen loss, operating profit rate of 15.1%. The company's performance targets for the next three years, announced in an effort to stabilise investors ' earnings forecasts, have not been announced.

Last month, Sony reported a six times-fold increase in quarterly losses over the same period last year, largely because the company could not compete with Apple and Chinese handset makers in the smartphone market. Sony lost 136 billion yen in the second quarter of the fiscal year after 176 billion trillion yen write-downs on the Xperia handset business, and the company cut its revenue forecasts for the handset business for the second time this year. Sony also replaced the mobile business director, a business executive director and senior Vice President 10 o'clock Yu-shu, with a view to the sluggish mobile phone business to readjust. In the Chinese market, Sony has also announced a sharp reduction in the size of its mobile presence in China, and will stop developing specific phone models for the Chinese market.

Although there is no mention of mobile communications in the next three years (the 2017 fiscal year ended March 31, 2018), Sony has a lot of hope for other business areas.

Sony expects revenues from gaming and Internet operations to reach up to 1.6 trillion trillion yen by the year 2017, up 24% per cent from expected revenue for the business's current fiscal year. Household entertainment equipment, including televisions and stereos, is expected to operate at between 1 trillion yen and 1.1 trillion yen, with component revenues reaching between 1.3 trillion and 1.5 trillion yen.

It is said that in fiscal year 2017, Sony equipment business annual revenue of 63% will come from the camera components and image sensor two major business. According to foreign media reports, Sony in a Tuesday meeting of investors, said the company plans to become the smart phone image sensor components of the top suppliers, and hopes to expand the car electronics and wearable electronic equipment in two emerging areas.

And the film business will be another growth point for Sony. According to information released last week, Sony expects Sony film sales revenue of 8.1 billion U.S. dollars, Sony Music sales revenue of 4.8 billion U.S. dollars in 2014. Sony Entertainment business leader Michael Lynton revealed that the next three years the company is expected to achieve 23%-36% growth, to achieve 10.011 trillion U.S. dollars in annual sales, while maintaining slows operating margin, the same period, Sony Music business will reach 485.2 billion U.S. dollars in annual sales, and maintain the operating profit rate of about 11%.