Sony Mobile is in crisis, Dafa is not good for smartphones

Almost every once in a while, like the struggling BlackBerry, Sony's dragged-away cellphone business is rumored to be a prostitute. There have been recent reports that Sony is evaluating the possibility of selling Sony's mobile communications division or finding partners to run it together.

The reason for the repeated failure is simple-loss, but also sustained losses.

Although Sony officials have again and again denied rumors of the sale of the handset business, and began restructuring, the closure of the Beijing Research and Development Center, the appointment of a new CEO 10 o'clock Yu-tree, however, at least so far, Sony Mobile has not seen the hope of recovery.

As a classic old brand, the "followers" of "Sony Dafa" are hard to understand, why is "Dafa" not a smart phone?

To be sure, Sony has created a fabulous history of the past, from semiconductor televisions, to Walkman, CD players, from PlayStation consoles to cameras and micro-cameras, even Sony Ericsson, a joint venture with Ericsson, has been at the forefront of the global market, "Sony is a shot to know there is no", With product innovation and exquisite design, the Sony fans are crazy.

With the flow of wind turbines, Siemens, Nokia, Motorola, and BlackBerry, the former arrogant, have fallen, leaving Apple and Samsung at the top. In this process, Sony Ericsson, the crystallization of the "board" in 2001, also failed to parry the historic stage in 2011, becoming the current Sony movement through capital movements, only to wait for Sony to move but continued performance losses, and even the biggest drag on the overall performance of Sony Group.

Perhaps there is no confidence in the recovery, as Sony Group unveiled its revenue growth forecasts for the next three years in the investor conference, with no handset business. The expected value of smartphone shipments was lowered from 50 million to 41 million in the fiscal year that began April 1, 2014.

Sony has been a higher-end route in smartphones, positioning its rivals in Apple and Samsung, but has been unable to dominate the game. With the reduction of product manufacturing process threshold, coupled with the increasingly sophisticated market, consumers pay more and more attention to cost-effective, low-end market in the mainstream, while Sony does not have a cost-effective advantage, but it has led to a series of Chinese brand rise. In the Chinese manufacturers of the attack, Sony naturally also defeated the next, unlike its once stunning, the bright spot of its mobile phone products is not enough to make consumers buy.

In this way, a likely result will be: Sony Mobile self-help measures have not been effective, or even failed, and finally under pressure from the capital markets, Sony group like Nokia, such as the mobile phone business. This day, perhaps not too far.