Sony on "Day" admission heavy load on the body

Sony recently announced in the "PlayStation China press conference" that the national line PS4 will be listed next January 11, PS4 Ordinary edition price of 2899 Yuan, PS4 set (including camera and base) price of 3299 yuan. "The launch of PlayStation products for the Chinese market is a long-standing aspiration of Sony's computer entertainment," said Tianbo, Asia executive vice president of Sony Computer Entertainment.

By "Day" admission

Following Microsoft's Xbox One, Sony's PS4 will also be on sale in the domestic gaming market with nearly 500 million gaming consumers.

In fact, Sony began its early attempts to open up a game in China. Before and after 2004, Sony's Peak game host PS2 had an unsuccessful attempt to land in the mainland market, but under the regulatory policy and market environment, PS2 's sales and product service system had to be completely separated from other regions, and eventually PS2 mainland licensed to sell thousands of units throughout 04, Single game release 10 dismal ending.

With the government departments to relax the import restrictions on home games, the gradual lifting of the ban on the sale of home games "timing" opportunity to appear, this year, Microsoft, Sony and other homeopathy into the domestic market, Shanghai Oriental Pearl President Xu Hui said "the establishment of the Shanghai Free Trade zone for domestic home game market provides a strong policy With the release of PlayStation products, will promote the benign development of the industrial chain, promoting the Chinese video game industry into a rapid growth period.

In the era of the game host battle in China, Microsoft in September this year the first to enter the domestic market attempt to accumulate advantages. Recently, Sony's PlayStation China press conference announced the national line PS4 standard price of 2899 yuan, Microsoft immediately to make a price response, the ordinary version of Microsoft Xbox One also pulled down to 2899 yuan, the two in the Chinese market in the first encounter will be the edge.

In the current game market regulatory review, including the Xbox ONE,PS4 and the future of the domestic listing of the game machine manufacturers will need to face the game content product policy adaptability and the player experience satisfaction problem. The current game audit will be a large number of high heat games to the Chinese players, Sony constantly stressed that "everything for the player" product positioning how to implement will be the industry and players are very concerned about the issue.

The weight of the body

PlayStation can be called Sony after Walkman most influential products, Sony launched the PlayStation2 in 2000, the sale of 3 days sales of nearly 1 million units, the end of Nintendo, Microsoft, Sega and so on, top game consoles overlord. 2005 Microsoft launched the first Xbox360 ushered in a positive, while PS3 was listed at the same time the Nintendo Wii played a turnaround game host three hegemony pattern fade.

PS4 is in the lead in the current era of game hosting, but in the face of Xbox One, NPD data says Microsoft's Xbox One sold 1.2 million units in November, breaking PS4 's winning streak and winning big sales in the UK and US markets. In November, the global data, Sony PS4 in November shipments of 2862237 units, the cumulative sales of 16146005 units, Microsoft Xbox One in November 2468065 of shipments closely followed, cumulative sales reached 9133686 units, Nintendo WiiU11 only sold 653,090 units a total of 7,949,941 units, relatively backward, and AMD chief financial officer Devinder Kumar has revealed that Nintendo has begun to build a new generation of mainframe.

At present, Sony's innovative weak product line, PS4 is a rare killer products, Hirai sent to Chongwang Mobile, games, imaging three areas of the game business is expected, Sony Q2 total income of 17.4 billion U.S. dollars, PlayStation4 sales is an important support.

In Sony's game host era, PS2 products at that time contributed to Sony's total profit of more than half of the share, and in recent years, Sony repeatedly losses, 2014 fiscal year since the IPO will not be the first dividend, Sony How to turn around, its game business will play an important role.

In the future, there will be more game host manufacturers and other game software and hardware developers to enter this slightly unfamiliar territory, for a long time, the players here are used to pirated, parallel imports, parents think that playing games ruined life, the trade players neglect research and development, lack of taste, the market game rules harsh, conservative, difficult to adapt, But things are changing gradually. Sony will bring positive changes to the players, game development partners and the entire Chinese gaming market, according to the "three goals" of Tianbo, the executive vice president of Sony Computer Entertainment Asia.