Sony: Please don't do the second Nokia

What's the matter with Sony? Sony's new flagship model, Xperia Ion, is about to be on the at&t shelves in the US, but the problem is that another mobile phone Xperia GX has just picked up its flagship crown. We don't know what Sony's brand managers think (Sony lost 5.7 billion dollars last year, most of the losses were from quarter four), but it looks like Sony is now bumping into a headless fly. Sony joined the Android smartphone camp in 2009 with a Xperia X10, although X10 is not a perfect mobile phone, and Sony has since launched the X10 Mini and X10 Mini Pro, mainly for the small mobile phone market. In 2010, Sony abandoned the smartphone business completely, focusing exclusively on the Android smartphone sector. The Sony Ericsson Brand has indeed made some achievements, such as arc. But Sony's other push products rarely get better market response, like Xperia Play, the launch of the phone is a disaster, is a smartphone and sideslip game handle a combination of a try, but it was released too late. Another mobile phone W8, Walkman's banner smartphone, has not been successful. Sony is very good at developing markets that have not previously been involved, and has targeted design products and retaining users. And the relationship between Android and Sony is clearly not the case, and you'll find that Sony is simply putting on a Sony cloak for Android and not doing much customization. Unlike HTC, which attracts users with an excellent software experience, Sony has always wanted to capture users from hardware. For example, Xperia Ray and Xperia active, respectively, are only 3.3-inch screen and 3.0-inch screen of the small mobile phone, but also the Sony Ericsson Brand launched the last phone, although there are no obvious flaws, but it is definitely not the kind that can trigger a revolutionary innovation in the model. And Sony's phones don't even impress people with smartphones, which Sony hasn't been able to play around with.