Sony set up two joint ventures to promote original game development, giants scramble for Chinese market

Recently, the Oriental Pearl issued a notice, said its wholly-owned subsidiary of Shanghai Oriental Pearl Culture Development Co., Ltd. and Sony Group in China wholly-owned subsidiary of Sony (China) Co., Ltd. signed a joint venture contract, in Shanghai FTA to set up a joint venture, responsible for the production and marketing of Sony's PlayStation hardware, Software and provide related services in China business. This is the end of last month when Microsoft and the company announced that it would launch an Xbox One in the mainland this September, and another game giant began to push game consoles in a joint venture in the mainland market. Industry believes that, with the mainland to play game policy open, the huge Chinese game machine market will attract the fierce competition of giants. Yesterday, the Oriental Pearl fell slightly 0.54%, closed to 11.11 yuan, while the general rule Rose 0.77%.

Sony set up two joint ventures to promote original game development

The announcement shows that the Oriental Pearl culture and Sony China will set up two companies in the Shanghai FTA, responsible for hardware products and software products and services respectively. A proposed Shanghai Oriental pearl Cable Music Culture Development Co., Ltd., registered capital of 10 million yuan, Oriental Pearl Culture holds 51% stake, Sony China holds 49% shareholding; another proposed Sony Computer Entertainment (Shanghai) Co., Ltd., registered capital of 43.8 million yuan, Oriental Pearl Culture holding 30% Stakes, Sony China holds 70% per cent stake. The above two companies operating period of 10, responsible for game equipment production, marketing, game software marketing, licensing, wholesale, network services consulting and general commercial advisory services, game development related technical advice and services. Oriental Pearl said, the joint venture will be in accordance with government policies, the introduction of suitable players like the quality of healthy game products, and the domestic game development team to promote the original products in the PS Platform research and development, improve the industry chain.

Microsoft and blockbuster have already laid out Xbox One platform

Another global game giant, Microsoft, has already started to lay out the Chinese gaming machine market, with its partners choosing the blockbuster. Last September, the company announced a partnership with Microsoft, which agreed to jointly fund 79 million dollars to form a joint venture, including 51% per cent of the shares and 49% per cent of Microsoft. and the joint venture between the two sides is the Shanghai FTA listed in the number NO. 001 enterprises. Cooperation between the two sides includes production, sales of game consoles and other terminal equipment, as well as related games, entertainment software. Last month, the company announced that the Xbox officially landed in the mainland market this September, and as part of a collaborative framework, the joint venture will invest in an innovative project to help game creators and developers create, distribute and sell Xbox One platform-based games in China and other products listed in the world.

Game ban lifted

It is reported that in the Microsoft Joint Hundred-Vision, Sony Alliance Oriental Pearl Behind, it is the mainland for more than 10 years of the game machine ban was lifted. 2000, the State Council forwarded the Ministry of Culture and other 7 departments, "on the development of electronic game management sites," The idea of special governance, began to the mainland gaming machine market governance work. Therefore, in this policy, including Microsoft, Sony and other companies such as gaming machines are not able to access the mainland market. Issued and launched last month to implement the "China (Shanghai) Free trade Pilot Zone cultural market opening of the implementation of the project rules." Data show that in 2013, China's gaming industry output value of more than 13 billion U.S. dollars, compared with 2012 growth of 38%, most of the output comes from computers, mobile terminals and online games. And with the lifting of game ban, the industry estimates that China's exciting game machine market or reach hundreds of billions of yuan scale, and the huge potential market is including Microsoft, Sony and other game giants have to occupy the mainland market, and the main driving force for the competition will be very fierce.