Sony Tablet PC 499 dollar price strategy is confusing

Sony S and p, a tablet computer Sina Science and technology news Beijing time September 1, Sony announced in Wednesday, the S and P-series tablet computer price, the minimum 499 U.S. dollars.　　The price raises questions about whether the ambitions of Japan's tech giants to seize the second place in the tablet market will come true. Sony said the S-System tablet could act as a universal remote control, controlling stereos, televisions and set-top boxes. The device features a 9.4-inch touch screen with a front and rear camera with a weight of 603 grams.　　The 16GB version of the United States price of 499 U.S. dollars, 32GB version of 599 U.S. dollars. The P-series tablet computer features a clam shell shape, built-in 4GB storage space, two 5.5-inch touch screen, weighing less than 450 grams, and supports 4G networks.　　The European price for this device is 599 euros, which was listed in November this year. Howard Stringer, Sony's CEO, said the Sony tablet could offer music and film services through its stringer, a big advantage for other rivals. He said: "Apple makes the ipad, but does it make movies?" "Sony unveiled its tablet computer 1.5 later than Apple's first ipad, and is nearly a year behind Samsung's launch of its Galaxy Tab tablet," he said. In addition, the minimum price of 499 dollars is exactly the same as Apple's ipad 2.　　Sony's pricing strategy is confusing in Apple's dominant tablet market. "Consumers need tablets, but they will not buy Na Milanesi products at the same price as the ipad," said Carolina Milanesi, a Gartner analyst. Despite the dominance of the brand, the design is different, but the exact same price with the ipad, Sony faces challenges.　　"Market research firm Forrester also pointed out in a blog article, Sony's pricing is a" dangerous signal ", may pull down product sales. Sony said in January this year that by 2012 the company would become the world's second-largest tablet maker after Apple.　　At the Wednesday new product launch, the company's executives reiterated the ambitious goal. Stringer denies Sony is slow to move in tablet computing. "We want to prove that seizing the initiative does not mean being ahead," he said. "The hope is that the tablet computer will revive the U.S. technology blog Engadget Editor-in-Chief Tim Stevens (Tim Stevens), after using the Sony S system tablet computer, whether the product can be the same price, with other high-end tablet computer competition expressed doubt.　　He believes that the Sony S tablet is poor performance, operating experience and design behind the Apple ipad 2 and Samsung Galaxy Tab. "Honestly, I don't think the product will make Sony stand out from the Android tablet," he said. "With Samsung, Acer, ASUS and Motorola and other companies to launchTablet computer, the Sony tablet is equipped with the Android operating system.　　Yet there is no single vendor that can pose a real threat to Apple in the tablet market. In August this year, Hewlett-Packard, after seeing the Touchpad tablet computer is hopeless, reluctantly announced that the price of the product from 399 U.S. dollars to 99 U.S. dollars, a loss sale.　　Ironically, the TouchPad to "cabbage price" attracted a large number of consumers to buy, the existing inventory away, prompting HP announced that the production of "The last batch of" TouchPad to meet market demand. For Sony, S and P-series tablets are shouldering the brunt of the revival.　　Sony has long been overwhelmed by the loss of its television business, and the scarcity of "blockbuster products" has led the once arrogant technology giant to fade out of sight. "Sony has to move into the tablet market and must succeed," said Keita Wakabayashi, an analyst at the Water Household securities. According to data from market research firm ISUPPLI, global Tablet PCs are up to 60 million this year, up from 275.3 million by 2015. (Yan Fei)