Sony to adjust market strategy: Only one flagship mobile phone per year

Last week there were rumours that Sony would again adjust the expected volume of smartphone shipments. As Sony has just lowered its smartphone shipments last month, it is clearly not good news for Sony to adjust again in a short period of time, meaning Sony's smartphone shipments will be lower than expected after the last adjustment. In addition to adjusting smartphone shipments, it is understood that Sony will also reduce the number of smartphone flagship models released each year. Sony now publishes two flagship smartphone models each year. Last year, Sony released Xperia Z and Xperia Z1, the Xperia Z2 and Xperia Z3, and Sony will release only one flagship smartphone next year. Digitimes, of China's Taiwan Regional Science and technology news website, said Sony would follow Apple and release only one flagship smartphone a year. In addition to the display size, the hardware configuration with IPhone6 and 6 Plus is basically the same. Most Android smartphone makers publish two flagship smartphones each year, with the goal of avoiding market share losses. Will the release of only one flagship smartphone a year bring a satisfying result to Sony? We need to wait and see for answers to this question. This may help explain why the rumored Xperia Z4 configuration is so high, as Sony plans to release only one flagship smartphone a year.