sony4k the biggest Chinese buyer

"Hui Cong wide Grid" Recently, a large number of top-grade professional 4K equipment into the perfect storage music, these "secret weapons" will be used for the production of 4K content. This time, le Vision became sony4k biggest Chinese buyer. In the coming year, Le will introduce the exclusive contents of many lines of business including sports, music, homemade dramas and homemade columns, which will be fully divided into 4K HD era. Not only in the content side strong layout, in hardware products, le Vision also walk in the forefront of the industry: June 10 News, following the advent of 4K TV music TV Super TV X50air, 40-inch 4 nuclear s40air and 50-inch 4-in-s40air-a-core, will be smart TV pulled into hundred yuan and thousand yuan era. In the future, music will rely on a complete vertical ecosystem, to create a whole industry chain certification standard "le4k". Industry analysts said that the music of the 4K strategic initiatives, will lead the entire industry into a new era, to promote the overall development of the 4K industry. Leading the trend of the promotion of the 4K industry access threshold of about a year, 4K the word was fired uproar, or even walk on the street can see some of the bus on some of the brand 4K TV ads, but the public has always had a question: where can see the true 4K content? Once upon a time, this answer has been: foreign have, domestic none. Netflix and YouTube are pushing 4K online video, and in the first half of 2014 Netflix offered 4K high-definition content to its customers in the area of service, and transformed its popular original play, "the card House" into 4K format; YouTube will launch the 4K resolution AV content in VP9 format. The move from these two internationally renowned video sites is certainly visible, with 4K content as a trend and a higher level of user demand. What about the domestic market? This April, the Chairman and CEO Jia Yue Pavilion finally gave the answer: The next year, the investment 100 million for the 4K procurement of 300 TV series, 200 million for the production of 4K content, Lok will be "copyright + self-made" Two-wheeled drive, and constantly enrich the 4K content "program." This time, le Vision has led the industry trend. Just two months time, it is not difficult to find that this strategic layout has gradually landed, whether it is the Strawberry Music Festival 4K Live, or the current hot 4K blockbuster Zhang Yimou "return", or in the World Cup Germany sporting events 4K play ... 4K content has been in music, film, sports and other fields in full bloom. However, the music will be in 4K content to achieve a "monopoly", homemade content market accounted for 70%, the introduction of film accounted for more than 90%, you can say, the music of the 4K content layout, an instant overstating the 4K industry access threshold. Below 2014 "Le view 4K Content layout Plan" shows the strength of the content layout: le vision homemade into Sony 4K largest Chinese buyers rely on the 4K eco-system Vertical Layout "full screen power" if you think that music is only to provide 4K high-definition content, it is wrong, the content is only a part of the music-vision ecology. At the beginning of April, le Vision also made anotherOne thing--a product launch with the theme "Refresh 4x4" launches a new 4K video TV Super TV X50air. From the strong 4K content input and 4K terminals of high profile release it is not difficult to see, music to do is a set of vertically integrated 4K ecosystem, to create a whole industry chain certification standard "le4k", thus providing users with a true sense of the entire process of 4K services. This service is made up of 4K content and applications, 4K cloud Platform, 4K screen, 4 core processor "4x4" 4K system, to provide users with quality, image, voice, content, etc., is a set from the source to the cloud to the end of the complete 4 K solution, to protect the user experience the ultimate high-quality 4K content. It can be said that Le Vision has become a set of Internet + Film production + terminal sales of eco-oriented enterprises, and is through the real 4K content and low-cost Intelligent terminals to establish competition barriers. Under the impetus of the music, the excellent soil, Archie Art also began to act, but only limited to the form of cooperation. Recently, Youku and Haier Alliance hair-specific products Mooka (mold card) television; Archie and TCL to reach a cooperation, released TCL Archie Art TV tv+ family products, there will be corresponding 4K zone. However, even if the Youku, Archie and other video sites such as Tcl, Haier, such as terminal enterprises, through the means of marriage, it does not seem to be able to overcome the same as the music alone to establish such a perfect 4K ecological system. 4K trend has become inevitable occasion navigation? Looking at the current situation of industry development, 4K because of user needs, and become "standard" has become inevitable. The four-year World Cup, more on the topic of 4K to a high peak, some people describe the good life of the 4K World Cup: If you use 4K TV to watch 4K game video, there will be the feeling of standing around the players, even a player a frown of a small action will be clearly displayed in front of. What a big temptation it is for the fans. However, the popularization and popularization of 4K undoubtedly has a long way to go. Like the popularity of the 1080P in the early years, it went through a long process. Of course, in addition to people's increasing demand, technological progress, especially the support of hardware, will reverse drive and cultivate user habits. 4K development, will also cause a new change in the network video industry, hardware + content quality at the same time upgrade, will greatly raise the threshold of industry access. However, according to the author, the industry boss Youku potato and have "Rich Dad" love odd art in 4K is difficult to have a great breakthrough, which is related to its development model and strategic myopia, short-term Neinian solution. Although both are actively promoting cooperation with the traditional television industry, the form of cooperation and development model are only confined to the surface, and it is easy to advance in the course of their respective interests to die. Moreover, this kind of cooperation, it is very difficult to promote the production of consumer interests as the core demand for subversive products. And this 4K war, not like once "color replaced black and white", "liquid crystal replace CRT" So simple, this time aMust be a "hardware + content" of the high-end campaign. But all the changes in the industry, especially the promotion of industry standards, will trigger a new round of rearrangement, or even the fittest. The "le4k" strategy is clear, the goal is clear, the unique music view of the ecological self into a closed-loop mutual benefit. Predictably, this time, if properly grasped, it will have the opportunity to surpass competitors in the industry.