Sony's 32 PC path has never been seen as a core business

The world's PC market recorded its biggest decline in 10% in 2013. Computer manufacturers panic, leaving the PC as the first priority. In the end, Sony became the first mainstream manufacturer to abandon the computer business, and the move of Sony, a big brand, would also shake the industry. For Sony, the old Japanese electronics manufacturer, the PC, also following the semiconductor radio (SONIFA), Walkman, has become another by the era of technological progress eliminated products. Sony President Hirai says the future will focus on the development and manufacture of smartphones and tablets. Sony VAIO brand PC, the market share cannot and Lenovo, HP, Dell and other manufacturers in the same breath, did not enter the global front-line camp, but its exquisite industrial design, become a big bright spot of PC market. Sony Computer, is called the x86 camp Apple Computer. Old news revealed recently that Mr. Jobs had appreciated the design of Sony's computer, hoping to break the Mac operating system, allowing Sony computers to carry Mac operating systems, but Sony did not agree. In the global computer market, Sony has not become a leading manufacturer, but Sony has been PCs for a long while. Over the past more than 30 years, Sony has been ambivalent about the PC business. Tencent technology is seen in the history pages of Sony's official website in the 1970 era, the PC market began to start, Sony insiders found the potential of the PC, but Sony's management that the focus of Sony should be placed on the general public to provide audio and video equipment, computer research and development, has been suppressed. Yet-iwama, who served as Sony's president in 1976, believes that if Sony does not enter the computer market and will not survive in the next few decades, Sony's computer business is starting to start. 1982, Sony launched the company's history of the first 8-bit computer, SMC-70, can handle the popular basic language, support 3.5-inch floppy drive. Sony's official record shows that Sony's PC has been incorporated into the company's overall strategy of audio and video products, more prominent audio and video functions, storage, CD-ROM and other technologies. However, by the end of the 1980, because of poor market performance, Sony eventually withdrew from the computer market. By 1996, Sony two degrees into the computer market, enabled today's well-known Vaio brand, Vaio's full name, in fact, also reflects the Sony business features, namely video audio integration Business (video-audio-integrated-operation). In 2008, the Vaio brand was over 10 years old, and Sony changed the brand definition to a video Audio Intelligent manager (Visual-audio-intelligent-organizer). Vaio brand, is used in Sony's notebooks, desktops, and even Media center computers and other products. Audio and video function, also become VAIO brand characteristics. For example, in the high-end Vaioar product line, Sony in the industry's first use Blu-ray Disc burner, supportHDMI high-definition video output, configured with a 1920x1200 high resolution screen. However, Sony has a wide range of business, ranging from music, movies, televisions, gaming consoles, digital cameras, and even a lot of financial business. In Sony's line of business, computers do not occupy a central position. Sony has also not invested a lot of resources to gain a higher market share in the global PC marketplace. In the global PC market, Sony's market share is only around 1%, the world ranked in the tenth place. In a big downturn in the PC market, computer companies have been considering fleeing PCs. Dell retreated, specializing in the corporate market, Lenovo Group earlier in the smartphone, tablet sector, and plans to buy IBM's low-end server business, in addition, China's Taiwan's Asus, Acer, also began to enter the mobile phone and tablet market. In the home entertainment consumer environment that Sony attaches importance to, the bulky and portable laptops and desktops are gradually being snubbed by the public, lightweight and compact tablets and smartphones, which occupy more users ' eyeballs and time, especially the television, and become the most important music, film, TV show appreciation equipment. In this context, the history of the PC has never seen the core business of Sony, as the first to abandon the pc of the large consumer electronics manufacturers, although some shocking, but also understandable.