Sony's 6-degree loss in 7 years will cut 2100 jobs in mobile operations

4th, Sony released the third quarterly Bulletin of 2014, the quarter of Sony to achieve a profit of 89 billion yen, the year-on-year growth of 237.5%.　But Sony also announced that the 2014 fiscal year remained a loss for the 6th time in 7 years compared to the previously expected 230 billion yen, which narrowed to 170 billion yen (about 9 billion yuan). Q3 profit is still good news is that Sony in the third quarter of fiscal year 2014 to achieve a profit of 89 billion yen (about 4.73 billion yuan), the year-on-year growth of 237.5%. The main reason for the increase in sales revenue is the positive effect of exchange rate, the significant growth of smartphone sales in mobile communications, the strong performance of image sensors in the component business and the significant growth of gaming and network services brought about by PS4. The main reason for the increase in operating profit is the significant improvement in the profit status of parts business, home entertainment and audio business, gaming and network services business and video products and solutions business. Sony then announced that the net loss for fiscal year 2014 was expected to shrink to 170 billion yen (about 9 billion yuan). Earlier, Sony had expected 230 billion trillion yen losses throughout the year. Sony lost again in 2014, its 6th annual loss in the last 7 years. In the seven years from 2008 to 2014, Sony only achieved a profit of 43 billion yen in 2012 (about 2.29 billion yuan), the other 6 years was a loss, total losses amounted to 1.15 trillion yen.　Sony's "Fire" CEO Hirai has been pushing the revival plan since April 2012, but Sony is still struggling to lose money. Sony Mobile will lay off 2100 people in the company's business, the most unsatisfactory performance is the mobile products and communications business, the plate operating profit of only 9.3 billion yen (about 495 million yuan). Sony's communications performance has not even been so long before the loss of the TV business. Sony TV sales in the third quarter reached 280.6 billion yen (about 14.93 billion yuan), an increase of 10.1%, operating profit of 9.3 billion yen (about 495 million yuan), reversing the same period last year 5 billion yen losses. Last October 31, Sony announced measures to reform its mobile phone business. Sony Mobile will slash the size of its mobile presence in China, with a significant portion of the planned layoffs involving 1000 employees in the world coming from China (700-800 people). The layoffs in China led to two mass protests in November and December by employees at Sony Mobile in Beijing, demanding a fair and fair public job-cutting process to raise compensation standards. Sony announced yesterday that it would lay off 2100 people in the mobile business by the end of fiscal year 2015, Bloomberg reported. Sony expects the cost of a mobile restructuring of about 30 billion yen to be generated in fiscal year 2014 and 2015.