Soso's defeat, why Fu second generation but tyrants?

September 16, 2013, the search war again smoke, has been countless kinds of rumors cover up the mystery of the dog's marriage finally revealed, Tencent to 448 million U.S. dollars, and its Tencent search business and other related assets into the Sogou as the price of the dog to get completely diluted after 36.5% of the shares, And Tencent's shareholding will increase to around 40% in the near future. This news has been all hype the tasteless food, no matter is the 360 of the loss of the transaction, or the Wang Xiaoquan of the freedom of the enemy but search the lonely, because this big family marriage, search helplessly became the dowry, also can only blame their own. Search for a rich second generation chronicles search is actually always Gaofu, it is said that Tencent before and after the search to hit the huge capital of 2 billion yuan, but the market share is always hovering in single-digit digits. In the end, it was the abandonment of the deal that had to be sad. According to the public information, the search was established in March 2006 officially released, but has been tepid. Baidu and Google can not be compared with the two major search engines, in 2010, Google announced the withdrawal of China after the search began to formally force. According to Tencent CTO Tencent Joint CTO Xun Minghua revealed, search in March 2006 officially online operation, September 2009 completed independent research and development search engine online. Search since the establishment of the investment 500 million, has been set up a separate line of searching business. From this node can be seen, search is from this time to start the official force search this field. In order to be able to gain a place in this important business area, Tencent has unearthed many Daniel from Google and Bing Yahoo Beijing Research and Development Center. In the industry has "wave of the Top" "The Beauty of mathematics" and other famous works of Google Café Wu subsequently joined Tencent as the search business leader, Tencent vice president. He is also Google, the main designer of Chinese and Japanese Korean search algorithm, he is not only in the search field has a wealth of research and experience, but also countless engineers to worship the object. The big-coffee franchise has injected a strong pin into Tencent's search technology. In addition to Wu this Google Big coffee, Tencent has dug up the original Google's image search founder Zhu Huazan Google China Academy of Engineering deputy Dean Gen Weipeng, the original Google East Channel manager Wangxiaofeng, this is a comprehensive from Google to dig technology to marketing talent to enrich the search, but also see the enterprise's ambitions. Of course, in addition to these in the talent reserves, search in the capital investment is also no mercy, 2011, according to Tencent Xun Minghua mentioned. Tencent has invested 1.2 billion yuan in research and development funds, and will continue to invest 1 billion yuan in 2012. After that, according to unconfirmed rumors, Tencent has been in search of the project on the loss of more than 2 billion yuan astronomical, and search in the market share has always been around 3 of the market share hovering, or even as the exit China's Google market share is large, can only be ranked in the fifth position. Of course, this is not the end, and then into the 2012, search began a comprehensive retreat, in the exerting force years later, the lack of stamina of the search has plunged into the storm of senior executives leave. 2012 5Tencent announced the restructuring of the Organization: six major business groups. Tencent search was dismembered, the whole department was scattered and reorganized. Search Marketing Department, search development Department, search advertising Platform department to the Mobile Internet business Group (MIG), the search platform department, the Community Search department into the technical Engineering Enterprise Group (TEG). Then June 2012 Wu turnover back to Google, general Manager Liang also left, after the search for the head of Li Haixiang also leave. Again after this wave of turnover, the outside world constantly spread the news of the search for layoffs, although one after another by Tencent rumors, but the search and then there is little news, and then be scattered to different career groups, search has proved the inside of the Tencent system of loneliness. September 16, 2013, just before the Mid-Autumn Festival, the search for a happy reunion was incorporated into the dog, for this project finally zoned a period, also let search opened a new journey. Why did the general search project, once Tencent's high hopes, fail in the end, and fail in the absence of talent and financial support? Failure Analysis: operation, Gene, promotion of the industry say a lot. Know that Netizen ran Tao think search operation ability not. "Search the technical team is very strong, the capital is also strong, as for brand awareness will not be worse than Sogou." Tencent's entire product line in fact, the product itself is doing a good job, but the operation capacity is too single, all rely heavily on QQIM bundle (including window), and all kinds of operation promotion means will be limited in Tencent products, always think that they have the most huge users, do not want to spend a little cost and other companies to operate the products. When found that search and have a huge flow of qqim can not effectively and rationally bundled together to bring users, search is almost no way to promote the. Tencent PC side of the browser is the same reason, in addition to bundle IM, housekeeper download installation or window, almost no other means of operation. Search engine's best portal browser default navigation search is not good, so searching is even sadder. and know. In addition to what everyone thinks is the failure of the operation, another Netizen also gives his opinion on the blue waves. "The general search engine is a single big market, the difference between products and products is very small, users will only look for the best search results or the most famous search engine." Baidu early in the early, relying on localized Chinese search quickly occupy the market, later through Baidu know, paste and other successful products further consolidate their brand recognition degree. Vertical search is a potential area for companies that do not have search traffic portals (browsers). "Of course these are from the perspective of product operation and promotion, from the perspective of 360 search success, search needs is a three-level rockets, that is, navigation and browser such as the standard configuration of the import is the king, and long time Tencent on the desktop side of the TT on the promotion of the last century is a failure, so, This makes the channel for the king's point of view is undoubtedly a failure. Of course, the above is only to promote the search problem, well, some people say you ignore the product, well, let's talk about productBody. Early on, someone thought Baidu and Google's success was a search for the success of the underlying architecture. Tencent has not thought about this problem, that is, to completely make a new structure to replace the search of the old structure. At the time, Wu's idea was "to integrate a large number of servers and build a cloud service platform through which to provide computing and storage resources that would intelligently dispatch and manage a variety of services and applications." "But for such a dream algorithm, the need for a long period of research and development cycle and cumbersome technical details, in this new architecture has not been online before, Wu had to sadly quit." Of course, in addition to the details of this product, search for the most important sense of the user experience is poor. According to the Tiger Sniff once an article mentioned in the Marco Polo procurement search, technology vice President @ Guo 9 in the microblogging review said search quality does not come, its own flow does not come, the cost is great, the ability to become poor, the loss of serious is the main reason. And I used to have used a search of the product search element, found that the effect of the actual search and I want to search for things in the opposite, for ordinary small white users, I do not care about your algorithm and architecture is what, can search for things is kingly, obviously search in product searching and optimization has a long way to go. In addition, these are in fact only the details of the product, as long as the internal relations to straighten out, in the technology and strategy will have to adjust the space, and the following several problems is the search may face fatal problems. The first is genetics. This is a lot of internet company noise supremacy of speech, and even search their own Super Disk collection Wu have thought "so far, not search company to do the search has not been successful, there are genetic problems." I'm in the "Top of the Wave" book to analyze Microsoft's situation, in the "Top of the Wave" in the second edition will also have more specific examples. Non-search companies do search in the market, even if better than the former, it may not be successful. Not to mention the bad work. "There is a clear understanding of Wu on this issue." Is the success of a product, but also depends on the company's genes, in my last little lost "the death of a major company's subproject" I have mentioned, a company will only have a gene, just like Baidu is the search of the mind and genes, Tencent is social, and Ali is the electricity quotient, they may be in some subprojects can be successful. But for big companies, most subprojects are hard to achieve. In addition to the genetic argument, there is the internal management of search and the coordination of the environment. Since every big company is a stakeholder, every new project is destined to be met with resource coordination. In essence, new projects need to compete with the old system of interest for resources, a cake, two people will certainly not be willing to divide the three people. The new project will certainly involve the deployment of personnel, and search is obviously impossible not to encounter such a resource scramble, in the heart of Tencent, search is very important, but then grew up in the micro-letter, as well as micro-blog and video and other businesses are Tencent's own son, no doubt this will weaken TengThe status of the search and attention, the result of distracting attention is the weakness of some projects. In addition, the brand's mental law will still play a very important role in searching this field. In the search for the user's mind, Baidu will be about equal to search, the user's first choice of mind is still Baidu, even if the later 360 has such a powerful channel is still not able to really rob the biggest cake, on the one hand is Baidu's strong, the other side is, A brand in the minds of consumers to form the so-called first image to let consumers again to start the stove, unless your user experience can be better than Baidu, but the search is obviously not, users have no reason to turn. Search the plight of the management of the encounter: first, people and. Search over the past few years the team has not stabilized, the big boss apparently did not give them enough patience to do a good product, and the internal team also often spread not harmonious voice, finally Wu left, Google help have dispersed, in the later talent loss and team instability is also a problem, search itself is a dependent on the accumulation of technology projects , there is no continuous accumulation of time, it is difficult to complete quantitative change. In addition to earn money search "too prodigal". Even if there is Tencent this good dad, but also can not unlimited profligacy, and Sogou can basically achieve balance compared to search has been only out, this let again "kind-hearted father" will lose patience. This is like a college child to the age of graduation still have to laurels, always see back Ben's hope, which dad can not stand. And more people think that search actually has all the factors that can succeed, Tencent's import users and the importation of huge sums of money, as well as Gaofu talent to join, depending on the general search area to a cup of soup is a matter of course, but obviously, in the search of the game, is really not rich can play well, Nor is there a user to play well, in the QQ Space and micro-blog, micro-trust based on the idea that Tencent's future search road should be shifted to mobile search and vertical social search, just do not know how Tencent will think in the future. In the end, not reconciled to the failure of Tencent will search to the Sogou, while harvesting the enemy, today's allies, still want to play a search on the Tencent can be successful this time? Everything is only time to prove.