Soude Kang: Network marketing people see "Micro Bo Open Room" event

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Into the late June 2011, the most eye-catching news, is what netizens call "micro Bo Open Room" event. June 21, the director of the Liyang Health Bureau became the "hottest director" on the network: because the Micro Bo as a private chat instant messaging tools, in micro-blog wantonly flirting, netizens screenshots and sent to the Tianya forum.

Why do you use Weibo to open a room?

For a person who knows a lot about the new things on the Internet, Soude is unable to understand the secretary's use of Twitter to flirt with his lover. As you all know, Weibo is a semi-private social tool, almost all of which are public (except for a few private exchanges). Therefore, in terms of security, Weibo is not a good tool for communicating grey behavior.

The reason why the Secretary uses micro-blogging is because this thing is more trendy. Tencent News said, "The hero's first micro-blog from April 7 10 o'clock in the morning, because both sides are only concerned about each other, so they think Weibo is like QQ chat as private exchanges." Netizens jokingly called it a loss of culture without a taste.

As a network marketer, you should not only see this. Note that the Secretary's understanding of Sina Weibo represents the degree to which most people are aware of the new Internet thing.

How far is Weibo from the public?

This is a difficult question to answer. Tencent QQ as a convenient instant messaging software, ups and downs 10 years before the current "Internet must open QQ" degree. Weibo is still a mysterious tool for the Chinese people. At present, Sina Weibo, Tencent Micro Bo Hot, just a group of young people crazy, far from the impact of similar QQ.

All along, we have an illusion, that is, ordinary netizens and our Internet veteran, have the same understanding and acceptance of the ability. This is a very obvious mistake, but deeply rooted in our subconscious.

I did a small survey in the QQ group of a liberal arts class at 985 University, with less than 10 people holding at least one Weibo account in a computer class. In fact, these few have Weibo account number, just opened Tencent Weibo only, and micro Bo fan number of more than 50 people almost no.

This survey does not reflect too many things, but in a way to give us a hint: Weibo, far from the public.

The future of microblog opening and network marketing

Network marketing is actually two things: traffic acquisition, flow change. Whether it was a few years ago Crazy QQ Group marketing, forum Marketing, e-mail marketing, or now in full swing of microblogging marketing, video marketing, are around the flow of access and flow of cash.

Unfortunately, trendy internet marketers are always chasing the latest source of traffic, forgetting 80% of the internet population.

If you apply the 80/20 law, Soude Kang can only say that in China, the land, can quickly accept new things netizens, only 20% of the total group, most people, are "after the awareness." Therefore, QQ group marketing, e-mail marketing and forum marketing such "old Mode", will still be the most effective way. As for Weibo marketing, for most internet marketers, it's only a dream for the time being.

Author: Network Marketing analyst, soft paper writing research expert Soude Kang (original: http://www.sudikang.com/2011-06-kaifang.html)