SouFun and Union Rich come together to break through intermediary agency storm

Absrtact: After experiencing the disturbance of the agency boycott, SouFun chose the representative of the other camp and the union rich to join forces to break through, and the intermediary agent of the war has taken a alliances important step. On the evening of July 10, SouFun announced that it had

After experiencing a joint boycott by the agency, SouFun chose the representative of the other camp and the union rich to join forces to break through, and the intermediary agent of the "war" has taken a alliances important step.

On the evening of July 10, SouFun announced that it had entered into a strategic cooperation agreement with China's first and fourth-largest new house agency, Shenzhen World Bank Real Estate Consultants Co., Ltd. (hereinafter referred to as "the World Union Line") and the Glorious Group Holdings Limited (hereinafter referred to as "prosperity"). House search will be a stake in the glory and prosperity of the world Union, and become the second largest shareholder.

This is also a bleak market under the real estate intermediary and real estate media between a revolution, meaning that the previous dash on the Internet, the real estate of the electric business, has been extended from the line to the line.

July 6, the Chairman of the World Bank Chen Jinsong a release and quickly deleted the 5-word microblogging-"Search house World Union line", let the search house shares the rumors of the world.

July 11, Chen Jinsong in the Chinese real Estate newspaper reporter exclusive interview, said, the cooperation with the search house, the World Union will be able to more economical on the M platform to share the search room on the online customer data, so as to product development and customized services to provide a more centralized data support, but also synchronized better to promote offline services. According to the previous interpretation O is off lines, from, representing the construction and building of offline organization; M is mobile Internet, middle Office, representing mobile interconnection solutions, and data analysis, customer customization, The capability of middle-middle-middle-form of product design.

"In short, the stronger the M, the stronger the ability to serve O, so whether it is to cooperate with the house search, or to work with other excellent companies, we are all based on open considerations." "Chen Jinsong also revealed that cooperation can provide more access to create a more open platform, and ultimately provide customers with better quality and accurate service."

Two major agency firms

"Three parties have their own strengths, SouFun ontology or an Internet attribute of the company, we are more interested in tripartite platform cooperation." Search for the future will not directly involved in the specific line under the new House agency business, the future will be the focus of cooperation on the Internet, finance, real estate business innovation across the boundary. ”

Xu Xiaoye, Vice president of House search and President of new House Group, said in an interview with China Real Estate news reporter SouFun This time with the World Union and Rich brilliant strategic partnership, but also because of the value of two generations of new house agent Company's offline entity business, this cooperation belongs to the company and the cross-border strategic cooperation between companies, The future soufun will not be specifically involved in the two agencies of the entity business, but in the Internet and real estate finance business has begun to cooperate, has been with the brilliant plan to set up the Internet finance joint venture, and through the joint venture to support the glorious line under the new House agent business.

Undeniably, SouFun finally chose to cooperate with rivals to resolve the contradictions and conflicts between the previous and many real estate agents, respectively, spending 120 million of dollars and 91 million of dollars to join the World Bank and prosperity, and get both 10% and 17% equity.

According to two separate cooperation agreements from the World Bank and the union SouFun will be in advertising, e-commerce, housing distribution, new housing intermediary agents and advisory services, and the World Bank cooperation, the future will also be in the Internet and real estate financing areas of cooperation, while the House also to the total capital of 120 million U.S. dollars subscribe to the World Bank, The new shares that account for 10% of the total equity.

SouFun also reached an almost unanimous agreement with the glories of prosperity. In addition to business cooperation, SouFun will also make a share deal with the rich, with a total of about 91 million dollars in the subscription of new shares and from the latter's existing shareholders to buy shares, and eventually won (diluted) with a brilliant 17% stake, and become a prosperous second largest shareholder.

SouFun the shares of the two major intermediary agencies, are the first line of mainstream agents, the World Union Bank is Shen listed companies, and the rich brilliant is listed in Hong Kong stock companies.

The World Union and prosperity in the same day also issued a notice, rich brilliant said will be with the search room to establish a joint venture company to cover the entire real estate financial services chain value-added services. World Union Bank announced that the issue of new shares raised funds for the construction of its original O2M service platform.

A farce from SouFun to raise port fees has since fallen.

From line to line

After reviewing the agency to boycott the house, as many as 22 intermediary companies to participate in the boycott of the house, has let SouFun market capitalisation in 90 days evaporation of 22.5 billion yuan, house search overnight into an unprecedented development dilemma. In the past and many real estate agents after the contradictions and conflicts, search the house with timely compromise to quell the "war." Search Room This and the world Lian-fu brilliant joint, will be to the network of the warlords and the real estate intermediary agent industry bring far-reaching changes to the Bureau.

In recent years, with the advent of new electric dealers and new technology and new players, real estate electric business in the field of housing a lot, a good house in China, as well as safe and good housing network as the representative of the emerging forces are menacing, traditional agencies and the old real Estate network portal has been in advance of the internet era of the industry pattern shuffling the moment approaching.

World Union Bank as the first domestic landing a A-share intermediary company, once strong, but the World Union line in the first-tier cities market share is not large, which has been a major problem for the World Union, coupled with the current downturn in the market background led to a sharp decline in performance, to find a better profit model is an inevitable choice. And the prosperity of prosperity also faces the same development bottleneck.

Many people in the industry said that the two giants in the industry together with the information and resources used, for home buyers, developers are good news. In the Development Institute (Shenzhen) tourism and Real Estate Research Center Director Song Ding, the Internet electric business platform has gradually become strong, the electrical business has been from the "online" extended to the "offline", take over some of the high cost of physical stores, in the shuffle in the real estate intermediary industry will appear new business.