SouFun enable new domain name fang.com release new 5 Year Plan

Beijing Time July 18 Evening News, SouFun (Nyse:sfun) today officially opened the new domain name fang.com, and announced the company's new five-year plan.

SouFun Executive Chairman Tianquan said: "SouFun future will rely on three major platforms: Real estate internet and mobile platform (IMP), real estate and furniture trading platform and real estate Internet financial platform." IMP will continue to provide search, marketing and listings services, while the other two platforms will provide related transactions and financial products and tools. ”

To support the new five-year plan, SouFun has upgraded the entire technical architecture, including Imp. Also, enabling fang.com new domain name and mobile apps (APP) is also part of the new program.

SouFun that the new domain name fang.com easier to memory and access to Chinese users, thereby enhancing SouFun brand awareness. In addition, the new website logo also highlights the concept of "room", highlighting the commitment of SouFun to strengthen IMP platform, develop and strengthen trading platform and Internet financial platform. (Li Ming)