SouFun to buy the World Union Bank to crack "intermediary dependence"

Shenzhen World Union Bank Real Estate Consultants Co., Ltd. Chairman Chen Jinsong 6th Evening released a 5-word microblogging ——— "the House of the world." On the node of the joint bank's plan to suspend suspension of the public offering, the want of the quoted, which was only briefly stopped, was linked to the soufun of the World Bank's non-public offering. Some media said that SouFun chairman Mo Tianquan in Shenzhen in Friday to "explore the acquisition of the World Union." The two sides are still at the negotiating stage and have not made any substantial progress, the authorities said, saying that it does not rule out the possibility of acquiring shares and deep cooperation. The World Union Bank Dong Shonhongchang said, all by the announcement, I believe that the official news will soon be disclosed. Industry insiders believe that the soufun face double pressure, a stake in the agency or for the best choice. A few days ago, the World Union line suddenly volume limit, then announced July 4 opened a temporary suspension. The company announced that it was planning a major issue on non-public offerings and that the plan is still under discussion. Notably, Chen Jinsong released the microblog, just as the three-month-long battle between SouFun and the estate agency was over. During the period, the SouFun market value from March 31 of 56 3.8 billion U.S. dollars slipped to June 13 of 3.493 billion U.S. dollars, evaporation nearly 2.2 billion U.S. dollars, about 13.6 billion yuan. Deutsche Bank's June Investment Report lowered its SouFun stock rating from "buy" to "hold", lowering its target share price from $16 to $11. Deutsche Bank said that the SouFun 2014 fiscal year, the source of second-hand services revenue from the year-on-year increase is expected to rise from 38% to 1%. JPMorgan also lowered its SouFun stock rating from "overweight" to "neutral", lowering its target share price from 17 to $10, and SouFun the 2014 and 2015 listings for the sales of its housing services by 30% and 27% respectively. The attitude of the organization highlights the weakness of the SouFun ——— to the intermediary dependence is too high. In fact, it can be seen in an internal email sent out earlier by Mo Tianquan. Mo Tianquan wrote, "The vast majority of brokerage companies, including my love for my family and other members of the Union, are the god of the house search," is that they have in the past several years, created today's search house, is their input to the search house has brought high income and profits. Zhongyuan Real Estate market director Zhang Dawei said that the real estate trading links and complex, relying solely on the electricity quotient, it is difficult to reach the final intention. Therefore, the real estate electric dealer wants to eliminate the real estate intermediary directly, the direct monopoly trade possibility is not big. Well-known commentator Li Guangji also said, SouFun and other real estate electric business website, the intermediary dependence is strong, still difficult to get rid of intermediary. Therefore, in order to break the dependence on the intermediary, search house is in action. Industry insiders believe that the participation of real estate intermediary or strategic cooperation, is to search for a room to reduce the reliance on intermediaries a way. "At least there will not be a clear and empty housing phenomenon." For Mo Tianquan, it is best to choose an agent that has the right to speak. Public information shows that Mo Tianquan has served as an independent director of the World Bank since May 2012.