SouFun under the market value evaporation pressure, to the public brokerage company to give concessions

Abstract: In the case of repeated intermediaries after the housing, SouFun unbearable market value evaporation pressure, to the public brokerage company to give concessions. Albert last night I love my home, Chain home, wheat fields and other real estate brokerage companies have received a letter from SouFun, the letter SouFun said will be

In the case of repeated intermediaries, after the housing SouFun unbearable market value evaporation pressure, to the public brokerage company to give concessions. Albert last night I love my home, Chain home, wheat fields and other real estate brokerage companies have received a letter from SouFun, the letter SouFun said that the full range of its products will be discounted or free use, such as adjustment, let customers. Whether the Furuan can resolve the contradictions between the two sides has not yet been the end result, but the industry said that, for a long time, SouFun and other real estate dealers selling port flow information platform will eventually be the brokerage company's own web site or other free sites replaced, and brokerage company repeatedly blocked will accelerate its elimination speed.

Search Room Furuan

SouFun concessions are divided into two parts: first of all, soufun second-hand housing will be the entire group of products in the existing discount on the basis of 60 percent, second, the use of wireless port from the charge to free. Search the room, said the two plans to let at least 500 million yuan, in order to fully subsidize partners. In addition, the company will be long-term cooperation of the brokerage company to launch a single maximum of 10 million yuan of low-interest financing, to solve the financial pressure of customers.

In view of Analysys analyst Pang Yi Ming, SouFun's this Furuan is expected. As early as the March this year, the Beijing-Shanghai residents were many intermediaries boycott price increases, SouFun was not spared. Since then, the contradictions between the real estate intermediary and the electricity business intensified, May 28 in Hangzhou, including My Love my home, the 9 intermediary announced all the listings from SouFun, and the 9 in Hangzhou's market share has exceeded 80%.

"In the next day after the encounter with the Hangzhou intermediary, SouFun's market value evaporated 3.5 billion yuan." In the SouFun three business sectors, from the agency to pay the port fees accounted for the company all the revenue of 29.5%, so the company will not be against the customer regardless of the boycott, like SouFun CEO Tien all said, the brokerage company is SouFun God, can not face head-on, pang billion plainly.