SouFun vigorously expand offline shares of the World Union, Hop Fu

Soufun once met each other and some real estate brokerage transformed into a close comrade in arms.

"Daily Economic News" reporter was informed that the country's largest and fourth largest real estate intermediary World Bank (002285, SZ) and Hop Fu brilliant (00733, HK) on the evening of July 10 announcement that the two companies will respectively The introduction of new shares through the way into SouFun Holdings Limited (SFUN, NYSE), which will become the second real estate agency's second largest shareholder.

Several industry insiders told reporters that despite the two major intermediaries to help Soufun to expand the offline business, but in the case of non-absolute control, the final line with the agency to achieve better online and offline business integration is still Is unknown. In addition, the search room as an internet platform may lead to the joint boycott by real estate agencies other than the World Bank and Hopewell in the future.

1 billion shares of the World Union, Hop Fu

According to the announcement issued by the World Bank, the company intends to Beijing Huafu Network Technology Co., Ltd. and other 9 specific non-public offering of 139 million shares of A shares, the issue price of 8.23 ​​yuan / share, 1.143 billion yuan to raise funds After deducting the issuing expenses). The proceeds of this offering will be used for O2M platform based on big data to build and supplement liquidity in order to enhance the company's main business management capabilities.

Among them, Beijing Huaruo Network Technology Co., Ltd. subscribed for 743 million yuan to 90,264,300 shares, after the issue of the World Bank stake of 10%, becoming the second largest shareholder of the World Bank. This reporter has learned that Huafu world Soufun Holdings Limited is mainly responsible for second-hand housing business platform company, that is responsible for operating the domestic second-hand housing and rental market network information platform.

Hopefluent also issued an announcement the same day, the company formally signed a strategic cooperation agreement with Soufun Holdings Co., Ltd. The company intends to issue 91 million new shares, accounting for approximately 17.38% and 14.80% of the issued share capital of the Company before and after the issue of new shares respectively, 3.00 Hong Kong dollars per share to subscribe to become the rich second largest shareholder.

Hopewell brilliant told reporters that the two sides will conduct in-depth cooperation in real estate financial services, advertising services, e-commerce services, agency planning, second-hand housing brokerage business, community property management and other fields to jointly expand their business. In addition, the two parties will jointly fund the establishment of a new internet financial services company to integrate real estate services with internet finance business.

In the real estate service providers in the area of ​​the largest mergers and acquisitions, Soufun spend a total of nearly 1 billion yuan.

SouFun is expected to achieve business integration

"For soufang, this stake means that it stabilizes the two major intermediary firms to avoid the previous boycott of embarrassing situation," Central Plains Real Estate Project General Manager Huang Tao told the "Daily Economic News" reporter. Huang Tao said that from the business scope of view, SouFun main income for display advertising, e-commerce services and housing release, the advantage lies in the initial mining of customers, the World Bank line with the brilliant advantages of the line, with a huge line Under the customer resources, both businesses have complementary features, there is room for integration of online and offline development.

Ding Juyu, executive director of EHR China, believes SouFun's cooperation with the World Bank, such as intermediary agencies, is a test of intermediary joint operation of e-commerce in the long run. In contrast with the recent trend of other enterprises in the real estate industry chain and e-commerce hand in hand And together.

Although this stake was seen as "strong combination", but Huang Hong, director of Hong Kong Guangdong Securities Investment Bank, told reporters that the search room and the World Bank, Hopefluent brilliant ownership partnership, the biggest risk of this cooperation is that the other Of large real estate agents are likely to reduce their cooperation with SouFun because of fear of disclosing their own information or fear of failing to obtain equal services.

Albert I love my family, vice president of Hu Jinghui bluntly, the cooperation beyond SouFun original position, basically lost as a third-party information platform, the Internet platform's attributes, "other first-hand agents, second-hand broker whether the company is willing to cooperate with SouFun Soufun may not be considered adequately for this risk. "

In addition, Huang Li Chong believes that although Soufun has become the world's second largest shareholder and Hopewell's second largest shareholder, but not in absolute control of the position, taking into account the latter also has its own network platform, the future may have interests in business integration Game situation.