South Africa World Cup triggers marketing battle for apparel companies

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South Africa's World Cup is about to be out of the street, has always been known as a keen sense of market smell, good at seizing sports opportunities for sporting events marketing of the main sports of Fujian businessmen, will give up such a packaging themselves, marketing their own perfect time?

But not all enterprises have the strength to be able to spend in the rest of the break gap advertising, and not all brands can sign the popular title team or Messi, Ronaldo and other big-name stars as their spokesperson, after all, the resources available are limited. As some industry analysts said, with the World Cup this global tournament cooperation or sponsorship is a double-edged sword, for enterprises to choose the World Cup, coveted is the halo effect it brings, but if their name is not loud enough, will eventually lead to be submerged in the halo of Fame. In other words, people usually remember the wonderful performances of many stars on the field, and they will remember some wonderful moments of the race, but it is not sure to remember which brand of shoes or clothes they wear.

Thus, in the face of this much-anticipated visual feast, many sports brands will again set off a new round of marketing battle, but the battlefield has begun to change. In addition to a lot of "burning money" in traditional media, Jinjiang apparel Enterprises began to turn the marketing eyes to the Internet, how the Internet in this new marketing battlefield continued to write brilliant has become a lot of Jinjiang apparel Enterprises are currently the most concerned about the problem.

In fact, this trend is very consistent with the development of network marketing today. Especially in recent years, Chinese netizens are increasingly seeking to interact with the media, and everyone wants to be able to share some of the highlights of their concerns in real time, everyone wants to be able to express their opinions, almost everyone is a small media platform, the popularity of micro-blogging also just illustrates the problem. And the internet is the only one with the audience to do 24 hours highly interactive media, careful observation can be found that many people are very happy to participate in a variety of brands initiated by the network interactive activities, and creative endless, the internet is increasingly like a content production and marketing of the virtual world.

For a sporting event like the World Cup, the behavior of Chinese netizens will be more frequent and prominent, so if you can grasp the characteristics of the interaction and sharing of netizens, for brand owners to build creative interactive marketing platform, will probably play a very good effect, but also in the World Cup of netizens when the creative interactive marketing, Also can get netizens ' spontaneous dissemination behavior. For example: Use the network media channel platform, in some hot topics, implanted brand image of some brands, which can easily win the sympathy of netizens.

Recently, seven Wolves, Anta, 361°, Lee Lang, special step, such as Jinjiang well-known apparel marketing vice president of the senior executives will be gathered, with the Wanrui data and other authoritative third-party data companies to communicate, how the social hot events and network Marketing clever grafting, will become the focus of this forum to explore one of the contents. It is reported that these enterprises are very concerned about how to borrow the network media effect as the starting point for enterprises to open marketing ideas. At the same time, it will provide fresh and vivid, in the practical level can be used for reference in the case to try to collide with the network big event marketing sparks.