South China luxury market: Channel War and smoke

Journalist Dunschelling the first round of the biggest financing in the field of goods will let the South China luxury market, in addition to the "General Administration of 54th Bulletin", there is a rising luxury network shopping. A few days ago, the country's largest brand discount net products will be accepted sequoia and DCM2000 million dollars in financing, announced in 2011 to introduce luxury brands, and said next year is the best time to cut into the field of luxury goods. Earlier, the charm of the Japanese shopping site to enter the Chinese luxury market, Fu Hili and other overseas luxury shopping sites to enter China, some international brands have also opened the Chinese version of the online official shopping site ... The industry said that for luxury goods, especially the second-line brand luxury goods, shop and online discount mall will become an increasingly important sales channels.　　At the same time, luxury goods in South China in the battlefield, luxury stores, OUTLETS, integrated stores, online shopping and other channels began to smoke. South China's largest test water luxury products in the domestic Business e-commerce field a round of the largest venture capital, the only product will be announced next year to test water luxury brands. According to the introduction, the only product will be the number of members have reached more than 1.5 million, day order volume peak even more than 10000 orders. Only product will CEO Hong Xiaobo said, only the product will be mainly focused on the second line of luxury brands, and as a breakthrough to gradually contact the first-line luxury brands, while not excluding will do the international second line brand of China's general agent.　　As for the current confirmation of several international brands will be stationed, stationed in the discount situation, Hong Xiaobo said temporarily inconvenient to disclose.　　For the luxury brand most concerned about the price and logistics two major issues, Hong Xiaobo said that only the goods will use the limited-timed snapping mode, as far as possible to reduce online discount on the offline entity store sales impact, while in logistics, there are 20,000 square meters of warehouse Logistics center, in 2011 will also be in east China to establish 50,000 ~6 Manhei meters warehouse. In fact, this is not the only thing will first contact with luxury goods, its establishment in 2008 in the first 3 months, Gucci, LV and other international brands of discount sales, but not successful. 3 years later, Hong Xiaobo said, "Now is the time to mature", "luxury discount sales to face the biggest problem is the trust of consumers, we just started is the lack of such trust, and then cooperation with the insurance companies to buy goods for consumers insurance." At the same time, the consumption of the environment and the international resources of investors, and so on, we once again the time to do luxury goods are ripe.　　"Whether this means domestic luxury goods will face an outbreak point, he said it is not a good time to give a specific timetable, but he said he is optimistic about the next 35 years of the luxury market." Consumers will see the growth of luxury luxury goods far more than the biggest in South China, the charm of shopping websites from Japan's main luxury goods have also made a high-profile foray into China's online market this year, after receiving 13 million of dollars in financing, Glamour said its plan is to continue to expand in other Asian countries and regions including China. Fu Hili, a luxury website from Italy, also opened online payment on its Chinese official website, which wasAs a luxury in Europe and the United States to open the Chinese market another important move. Another Italian luxury brand sales Web site Raphael Online, Japan is still the net, etc. have also tried to water China's internet shopping market.　　According to Alipay data show, at present only through Alipay platform to enter China's market overseas website has reached more than 300. While many overseas shopping websites have entered the Chinese market, some high-end shopping websites have also increased the proportion of luxury brands.　　In addition, many international brands have opened the Chinese version of the online official shopping site, such as Giorgio Armani, Dunhill and so on. Industry marketing expert Zhu Yong that the shopping site has a hot but low profit characteristics, so the major sites are looking for high-speed growth, and do high-end luxury sales is the most outstanding performance.　　In fact, according to the survey conducted by Eric, the rapid growth of e-commerce is moving from low-end to high-end, and the demand for luxury goods consumption is booming. The reason for the shopping site to flock is obvious. China has overtaken Russia and Japan as the world's largest consumer of luxury goods, and the outlook for China's luxury goods market in 2010 is expected to grow by about 23% a year, and social platforms such as online communities remain one of the key marketing channels in China's luxury market, according to a recent survey by Bain, a world-renowned strategic consultancy It is particularly attractive to consumers aged between 25 and 44 years of age.　　The 2010 China Luxury report also found that nearly half of respondents were willing to buy luxury goods online. Luxury channel war upgrades fancy China's luxury market also far more than shopping websites. It is understood that more and more luxury brands to open shop in China, the coach will open 30 new stores in China in the new fiscal year, Burberry said the average store area in the second half of the world will increase by 25%, more than half of them will be in China; T Iffany plans to open a new 25~30 store in China in the next 3 years; Cartier says Plans to add 10 stores this year.　　Bain's report roughly calculates that China opened 80 new luxury goods in the first 8 months. Another form of agency-style luxury retailing--the luxury complex--is also quietly expanding. The luxury goods store brand Casa Milano, which was established in October 2009, will open its first store in the Guangzhou market in the fifth apron (G5) after opening three stores in Shanghai and Dalian.　　France luxury goods store LUXOL88 also released the Wind said, is about to enter the Guangzhou market, the layout strategy to pull South China. Outlets, one of the most important channels for luxury goods, also moves frequently.　　The Chinese luxury Outlets brand Ballet project was announced in Foshan after the Guangzhou Friendship Group announced the joint venture to build a brand-name discount shop and a plan to build an international brand discount shop in Laguna Square. Chen Bing, who has always been concerned about China's luxury goods sales, points out that the consumption channels for luxury goods will diversify, "one of the most important reasons for luxury luxuries is the restrictions on sales channels, and whoever can master the luxury resources will win." He said the luxury of South ChinaThe market has been depressed by the influence of Hong Kong, but the market will usher in a burst of growth after the customs policy of the General Administration of Customs No. 54th. From the channel, the South China luxury market will form stores, online shopping, luxury complex stores, outlets a number of channels to scramble for the market situation.