Southern Metropolis Daily: Are you ready for your mobile phone card?

Consumers can use the mobile phone card shopping, do not need to change the mobile phone, only need to replace a mobile wallet dedicated Rfid-sim card (no replacement number). CFP 2009, the network shopping user scale of 108 million people, an annual growth of 45.9%, is the fastest growing user of e-commerce applications.　　And the era of mobile payment is really coming, users through the mobile phone wallet card shopping, do not need to change the user's mobile phone terminal, only need to replace a mobile phone wallet dedicated Rfid-sim card (no need to replace the mobile phone number), which will greatly improve the current situation of e-commerce real-time payment. At present, the domestic electronic commerce has three distinct characteristics: first, the traditional internet penetration rate is high, the mobile Internet application rates are low, the other is high safety hidden danger, low credit level, the third is the input-output ratio, the talent team is few, only 17% of enterprises employ e-commerce professionals, and 63% of enterprises are in urgent need　　Talent shortage is still a major obstacle to the development of E-commerce in China.　　To this end, the NPC representative, China Mobile Guangdong Company general manager CPPCC proposed, through the "three strengthen", accelerate the construction of E-commerce platform to "pry" the door to domestic demand.　　Mobile e-commerce began "everywhere" when you see the long queue in the area of long long ticket buyers scare, you are interested in using "mobile phone to buy tickets"? China Mobile's Guangdong branch recently launched the "Mobile Ticket" business, mobile phone users through the W-EB or W ap way into the Guangdong Mobile Mall, you can buy tickets directly to the scenic area.　　The user relies on the Guangdong mobile reply two-dimensional code, may arrive at the ticket exchange point to carry on the scan, the Exchange attraction ticket. Not only "mobile phone tickets", mobile E-commerce has been extended to traffic, television, convenience store shopping and many other aspects. In Guangzhou, the advent of mobile phone subway tickets to facilitate a lot of passengers, many travelers take the "Brush mobile phone" in and out of the station to become a city of Yangcheng subway; in Jiangmen, Guangdong Mobile and radio and television cooperation, "digital TV mobile phone real-time payment service", can carry out video programs on demand　　SSD mode of new mobile phone payment vending machine, has become a "mobile phone more", can buy beverages through mobile phones, food, daily necessities and so on, creating a new type of retail business model; "Mobile movie ticket", so many fans can make movie tickets via mobile phone ... Accelerate the construction of E-commerce platform, "online under the line must be hard" National People's Congress, China Mobile Guangdong company general manager CPPCC said, to accelerate the construction of E-commerce platform, first of all, to strengthen the enterprise information construction, line online under the hard. "Enterprise management should be closer to information, build the basic platform of information, but also establish an E-commerce platform in line with the norms of international communication, suitable for China's national conditions, and establish China's e-commerce norms."　　CPPCC said that China should study international advanced technology, promote the development and application of E-commerce technology and products with our own intellectual property rights, and promote the development of China's national independent e-business industry. "The second is to strengthen the network security construction, Farifa are strong outside." "Xu Long proposed, as soon as possible to formulateThe law of electronic Commerce and its implementing regulations, standardize the operation process of electronic commerce and safeguard the legitimate rights and interests of all parties concerned.　　At the same time, to increase the information security technology input and research and development, security technology is the basic E-commerce security system strategy, the development and improvement of cryptography, authentication technology, access control technology and firewall technology to ensure network information and network payment security. "To accelerate the construction of E-commerce platform, the third is to strengthen the construction of government security system, money and talent are more." "CPPCC that E-commerce in China is still in its infancy, in order to ensure the healthy and smooth development of e-commerce in China, the establishment of a complete industry comprehensive security system is necessary, especially in the field of personnel training, the Government recommended the establishment of special high-end electronic business talent support funds, in housing, children's education, More preferential policies for medical treatment.　　At the same time, we can increase exchanges and cooperation with Hong Kong and Taiwan, foreign talent, recruit and introduce senior professionals. Guangdong "mobile payment" users up to 2 million at the end of the library certification, canteen consumption, receive notice, Ride school bus ... A phone card is all buttoned up.　　"A few days ago, South China Polytechnic University students Xiao Zhang in the use of" mobile phone Tong Bao card "service, said. "Mobile phone Tong Bao card" is the Guangdong mobile R Fsim Cards technology further expansion of the application, the business includes electronic wallet, electronic ticketing, coupons, authentication and so on. At present, Guangdong Mobile in the South University of Technology campus opened an E-commerce demonstration point, the application of R Fsim card technology to the university campus, for college students to provide campus notice, account consumption and other mobile phone value-added services; canteen,　　School bus, such as rapid payment of mobile phone and library mobile phone rapid certification services, such as the six major categories of services. In addition to cooperation with the South China University of South Carolina, the Chinese Sea Kang City International G 3 Smart Community project also used Rfsim card ——— with the convenience of wireless communication network, community residents as long as the mobile phone to replace a Rfsim card, you can achieve community access control, parking, swimming pool, gym,　　Club and surrounding facilities of a card consumption. In Shenzhen, Guangdong Mobile also and McDonald's restaurant, hundreds of convenience stores, the Chinese film This code international cinemas and so on nearly 10 merchants launched the Rfsim card application, users can directly through the brush mobile phone in the cooperative merchant consumption.　　This is the Guangdong Mobile in the introduction of mobile phone subway tickets, easy to buy cards, cable TV phone payment and other new business, the further application of R Fsim card to the people's livelihood information in various fields. China's mobile operators are also quick to break through mobile payments as mobile payments become increasingly climate-fast. Reporter learned that the Guangdong Mobile program this year to invest billions of dollars, the focus of "mobile phone tong Bao" in the people's livelihood, consumption, finance, security, enterprise and other fields of application, and strive to the end of this year, the realization of mobile e-commerce market size of 10 billion yuan, more than 2 million users, business partners　　The annual industrial scale of the related industry reaches 50 billion yuan. In the near future, the general public will truly experience "a machine in hand,Life without worry "mobile new life.　　Guangdong Mobile Digital TV mobile phone payments last month 13th, Premier Wen Jiabao presided over the State Council executive meeting, decided to speed up the promotion of telecommunications network, radio and television networks and the Internet integration of the three-network pace. Three-screen (cell phone, TV and computer screen) after the fusion, users can watch TV and internet via mobile phone, also can telephone and surf the internet via TV.　　At present, radio and television, telecommunications and network services need to pay separately, and the three nets after the integration of users only need to pay 1 times fee, you can enjoy the 3 kinds of services. Reporter learned that Guangdong Mobile focuses on the characteristics of family services in the background of the three-net integration in the future, in mobile phones, WA P, WE and 125,804 channels to launch the real-time purchase of paid programs, and through the television for real-time display, including pay channels and base this month's rent payment and opening services.　　In the country for the first time to achieve a pay program mobile phone and TV real-time interaction, the real TV, computer and mobile phone "three screen" interaction. "Guangdong Mobile first pilot, in the country's top priority digital TV payment channel mobile payment services, the existing mature business system effectively extended to the television, the most popular electronic channels of Chinese families." Through the mobile phone and television, the two most popular electronic channels in China, the first realization of mobile communication services for the full coverage of user life circle.　　"Guangdong Mobile director said that the provincial cable network mobile users only need to edit the SMS G D TV or G ZTV sent to 106582333 port, you can view the Pay channel menu, reply to the set-top box smart card number and confirm payment, you can complete the payment and channel open. M 2M Enterprise Informatization solution into the Fast Lane 2002, the introduction of St K card mobile phone bank, 2003, opened the W A P mobile Phone Bank, 2005, opened mobile phone payment business; 2006, open mobile phone to buy movie ticket business; 2007, launch mobile phone electronic boarding pass business　　2008, the development of mobile phone bus applications ... It is understood that on the basis of direct introduction of the life of the people, Guangdong Mobile has also launched a series of transportation logistics, power meter reading, security monitoring and electronic payment, such as a range of M 2M Enterprise information solutions.　　Its core idea is based on the mobile communication network of machines and machines, and machine and human information collection, transmission and application processing, to achieve remote monitoring of the machine, command scheduling, data collection and other management. Shun Fung Express Co., Ltd. is the "mobile Pakistan Gun" Business one of the earliest users. The use of "mobile gun" information Solutions, Shun Fung's call center in the receipt of customer demand, you can send the personnel of the hand-held canvassing notice.　　Delivery personnel in the customer receipt, by scanning the cargo two-dimensional bar code, real-time return courier data information, to ensure the real-time transmission of cargo information and security. "Since the use of the second generation of wireless gun technology in 2006, our company has been opened for the gun of the G PR s card more than 35,000 Zhang." "Shun Fung Express Co., Ltd. recent yearsThe newspaper showed that the use of wireless gun business, the company received a single dispatch time shortened by 31%, range, send, send link processing time decreased by 20%, and customers can access the goods in transit information anytime, almost eliminate the interruption of information flow caused by the decline in customer satisfaction. His stone "mobile phone settlement" began to go through the overseas, some countries in Europe and the United States mobile phone users have entered the era of mobile phone settlement years ago. Finland's business of using mobile phones to pay for washing is quite popular. In some countries, small to parking fees, large to shopping malls, can use mobile phone to pay settlement.　　In South Korea, SK Telecom and other mobile operators have launched the use of mobile phone wireless settlement services. The recent news that China Mobile Beijing will be in the vast majority of the U.S. stores to launch mobile payment business.　　At present, Beijing Mobile and good to come, Jinfeng Ching, Tianlong, Jiahe a product and many other brands of most of the chain of merchants, as well as the suburbs of the famous ski resorts, hot spring Holiday Village to carry out cooperation, there are about 600 stores can use mobile phone wallet to "swipe" consumption.　　Beijing Mobile said that users through the mobile wallet swipe card shopping, do not need to change the user's mobile phone terminal, only need to replace a mobile phone wallet dedicated Rfid-sim card (no need to replace the mobile phone number), very convenient and practical. Newspaper reporter Wangxiaoxing