Southern Metropolis Daily: Weibo marketing stones

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Weibo, not only means "from the media" the arrival of the era, but also because of its unique advantages to disrupt the old marketing pattern. Microblogging marketing, consumers are no longer just passively accept information, more importantly, can actively interact with the business, feedback their views.

Foreign Language Course representative @ Network Marketing Handbook put forward the micro-marketing of the advantages of fragmentation marketing: from forum marketing put forward "talk to people" concept to today micro-bo accurate "one-to-one" marketing, advertising bombing marketing environment is quietly changing. Through in-depth analysis of user behavior, micro-blogging and other marketing means can be more accurate and appropriate to reach the target population, to help enterprises low-cost marketing and generate value.

The representative of Chinese class @ is Mao think microblogging marketing is very powerful, more understand the people: once everyone, Happy Gallop Lake, in the micro-Bo era, complete failure. To delve into the root is not a strong technology, marketing, but micro Bo more understand the heart. Happy, everyone rely on interpersonal relationships, and then share interests, and micro-blog to get through, by interest to build interpersonal, in the present, interest in fact really greater than interpersonal relationships.

Weibo has become the Gospel of corporate marketing? Math class stands for Taobao group-Yu Bin that companies can do the following things with Weibo: 1. Marketing promotion; 2. Internal management. such as a clothing brand, he in sales, discounts and other preferential ways to let buyers focus on the micro, and issued a micro-blog. So theoretically, a fan has 100 followers, and 100 fans can bring in 10,000 exposures. Microblogging can also provide customer service, through the enterprise official micro to the user's immediate response, other customers can also obtain information.

Micro-marketing is not only a business, the official also to join in: Politics Representative @ Network Ldea said: "The official Weibo response to micro-BO negative information Processing: 1. Amplification of real information is the most advantageous weapon to deal with rumors." 2. Lead the netizens to resist the rumor actively. 3. Strengthen the management of micro-blog content independently.

Where is the value of micro-marketing? Yes, it's interaction. Physics representative @ Business Review Network said: Micro-bo marketing is flexible, the need for continuous interaction to gradually reveal the effectiveness of marketing, which seems to determine the micro-BO marketing can only be implemented by human intervention. In fact, it is the micro-blog through the interaction of the characteristics of value, the decision of micro-BO marketing can be effective technical means as the guide, the first to do data mining, on the basis of increased human intervention will be possible to achieve the maximum marketing effect.

Teacher comments: "Every microblogging user behind, is a living consumer." "Microblogging platform has become an important channel for enterprises to promote brand image and product sales, enterprises use micro-blog to obtain the first customer feedback and comments, at the same time, these comments and preferences for analysis and use, such marketing is more targeted." But microblogging marketing is not an easy thing, the ubiquitous "zombie powder" is affecting the effect of micro-blog marketing. How to filter the virtual ID to the real individual, to create the value of reality, this is a big problem of Weibo marketing.