Southwest Network Trade Port--innovation of electric business model in large data age

    November 11, 2013. According to Alibaba subsequently released data, "Double 11" Day cat, Taobao turnover record reached 35.019 billion yuan last year, the number of Alipay transactions reached 188 million----the highest peak every minute 790,000 transactions simultaneously. "Chinese consumers in the annual 24-hour online promotions, double 11 ' promotion has become the world's largest E-commerce event." "The New York Times" evaluates. However, not for the "New York Times" is that, today, in Sichuan Renshou-Lin-Lin Industrial Park in the Southwest network Trade port, Taobao representative of the success of the electronic business can be replicated and innovative.   Traditional electric business dilemma big   Pony August 2012 become a Taobao sellers, products mainly to domestic brands and mobile phone accessories mainly. At present, the small Tang team has only three people, is responsible for the selection and purchase, sales and customer service, as well as logistics and warehousing, belong to the typical family workshop-style business. and a small seller like him, is currently foreign trade in Taobao is the largest number of groups. For this kind of just start small sellers, in addition to logistics, quality and other common problems, how to solve the after-sale is also a big problem.   Because of the distance, products sold online Once the problem, it is difficult to timely repair. So usually, the seller will ask the buyer to send the goods back, the seller repair or replacement of new products, and then sent to the buyer. However, due to the current high freight logistics, the adoption of this kind of after-sale, the commodity itself will be extremely thin profit, sometimes a single freight even more than the value of the commodity itself. In addition, logistics may take too long, choose to return goods, the buyer to get the goods, generally already in a two months, the user experience is very poor.   Old Tang, who came from consulting and worked in a well-known domestic enterprise, now operates a small company of more than 50 people, and in 2013 they completed a transformation from a personal seller to a corporate one. The most prominent problem for sellers who have just moved to a corporate-run path is the growth in the number of team employees and the rapid growth of operating costs, making the margins thinner.   According to Old Tang, the company's average gross profit margin is only 10%-12%, and operating costs reached 8%-10%. "The net profit is about two points, sometimes the whole year's profit and loss is in a business." At present, the company can only barely maintain break-even.　　The increase of   operation cost reflects the weakness of the small and medium-sized electric power industry chain. First, the industry lacks the mature talent training mechanism and system, the high-end talented person is badly deficient, the skilled worker raises slowly, the expense is big. and similar to the old Tang such sellers, get rid of the past "Xiao Xiao", urgent need to supplement professional talent.   In addition, the current small and medium-sized electrical business system development slow, unable to improve efficiency through ERP, reduce labor costs. "OrderSingle management, warehouse management These, we generally take Taobao sellers with the system to change the use, can only achieve the simplest operation. And such as tax rebate, swap and other specific problems, now can not be solved through the system. Old Tang said, such as his medium-volume of foreign trade dealers are in urgent need of a suitable foreign trade electric business ERP system.   Visible, whether individual sellers or small and medium-sized electric business, the demand for services are increasingly diverse and deepen. IDG (American International Data group) partner Yang that the entire E-commerce transaction process to subdivide, from which to select one or some links supporting the provision of professional outsourcing services, will become the next E-commerce "giant" the birthplace.   Many industries to promote supporting more than   with open shop, Sichuan Renshou sellers Zhang Group to reporters, after the use of the industrial park in the south-west network of all kinds of supporting services, she can use shop hosting, information systems, through-train optimization, professional logistics and distribution and other functions, very convenient, It's getting easier to open an online store. Moreover, only need to call 400-716-6616 in the Southwest Network trade port free to learn the skills of open shop.   It is understood that, as Sichuan province first, the country's third largest population county, Renshou is located in the South Sichuan Pendi, Renshou in Chengdu within 1 hours of economic circle, whether it is from Shuangliu Airport or Chengdu are very close, location is extremely advantageous. She is the core of the Chengdu-Chongqing Economic Circle of the geographical position and advantages, but the cost of the central region is cheaper, more convenient operation.   At the same time, Renshou also seize the construction of Tianfu New area, Chengdu Airport planning and construction and other major opportunities, innovation and implementation of the "whole region Tianfu" development strategy, including IBM, France Auchan, China Railway group, such as the world's top 500 enterprises and many other major projects settled.   2013, IBM joined hands with Renshou to build the only electronic commerce and distribution information platform and large data center in southwest China in Sichuan. This center is based on the leading cloud computing and mobile interconnection technology combined with innovative business model, for the Renshou and even the Southwest bring significant industrial change. The total investment of the project is 10.53 billion yuan. And will become the southwest of China's E-commerce logistics distribution platform for the south-west network trade port, is based on IBM tailored cloud computing and mobile interconnection technology combination of innovative business model, will vigorously promote local industry transformation and upgrading, to promote the Renshou as the core of Sichuan-Chongqing Region Industrial innovation, intellectual transformation and economic development.   After the establishment of the Southwest Net trade port, he joined hands with IBM and it and electric Business Industrial Park will bring to the Renshou, Sichuan and even the entire Southwest economic wisdom trading, intelligent warehousing, intelligent logistics, intelligent leisure, intelligent home and so on, bring people wisdom and quality of life. Peking University, Tsinghua University doctoral students, master's degrees here can be "hero excessive", unemployed, laid-off workers here can also make money Taobao, Renshou County population density is large, is a demographic outputBig County, every year will have a large number of migrant workers. Southwest Network Trade port will build network business incubation base, not only can help migrant workers to solve the problem of working away from home, but also to the return of workers to provide a new job opportunities, by virtue of the network business incubation base of a strong network marketing team, from basic training, photography and post-processing for commodities, network operations marketing strategy, The development of ERP, website or shop decoration and maintenance ...   only "high-end industry" and "high-end industry", can seize the development of the commanding heights, improve the comprehensive supporting capacity of the electricity quotient. In the near future, these state-of-the-art technology and the Renshou business model will revolutionize the whole world, Sichuan and even southwest.