Soy milk Machine industry gruel Shuffle inevitable

"The current development of soybean milk machine is very fast, but also exposed a lot of problems."　　"December 15, in the domestic first soy milk machine" GB "launched, the National Household Appliances Standardization Technical Committee Secretary General Madejun accepted the South Daily reporter interview, it revealed that the fastest will be introduced next year, the soybean milk machine industry mandatory implementation standards to promote the healthy development of the industry. Reporters noted that the "melamine" incident, the domestic development of dairy industry has been in trouble, making the nine-yang soya-bean milk machine, the main soybean milk sales increased rapidly.　　At the same time, with the growth of soybean milk machine sales, including the Guangdong United States, Zhejiang Supor and other household appliances enterprises are also waiting to participate in the domestic soybean milk machine Enterprise number rapid expansion.　　　　In this regard, some analysts worry, even if the domestic soybean milk machine sales into the growth "fast way", however, the current soybean milk machine enterprises too much of the current situation is not normal, in the next two years, the soybean milk machine industry shuffle or will be difficult to avoid. Sales expansion of home appliances manufacturers together to participate in the reporter learned that since the "melamine" incident, the domestic soybean milk machine sales have been rapid development, including,　　Occupy the domestic soybean milk machine sales Most of the nine-Yang shares in 2008 is set a 4.323 billion yuan turnover, of which the net profit of 536 million yuan, compared with 2007 growth of more than 70%. In order to further expand production capacity, December 4 this year, nine Yang Shares (002242) also openly issued a net share recruitment fund for the first time 1.45 billion yuan, recruitment funds will be used for Jinan annual output of 8 million soybean milk machine and 50,000 tons of bean material project, Hangzhou Kitchen Small household electrical appliances production and construction projects 5 project construction,　　Total project investment amounted to 1.23 billion yuan. "After the new production base comes into operation, our annual output is expected to be close to 20 million units."　　Yesterday, Gu Dongjun, a spokesman for the company, said in an interview that, following the 2008 domestic soybean milk machine sales breakthrough million Taiwan mark, in the next two years, soybean milk machine in the domestic sales are expected to grow at nearly 50% a year. Obviously, the soybean milk machine explosion growth also to the entire household electrical appliances industry has brought the new profit growth point, many home appliances enterprise has the high profile participation, including the United States, Supor and so on household appliance manufacture enterprise.　　Among them, the United States last year announced investment of 300 million yuan, the construction of soybean milk machine production base. "Even if it's late, the growth in the soybean milk machine this year is still good," he said.　　Supor related responsible also told reporters, since March this year to participate in soybean milk machine field, as of October, Supor's soybean milk machine product sales have more than 700,000 units, and is expected to break through millions of units in the year.　　Gruel next year or into the soya-bean milk machine Industry "shuffle" but, also has the industry to express concern, even if the production threshold of soy milk machine is not high, but eagerly into the soy milk machine industry many enterprises themselves do not have the production capacity, and mainly using OEM or OEM mode of production, thus in the implementation of short-term arbitrage. Reporters noted that, unlike color TV, refrigerators and other large household appliances, soy milk machine in the small household appliances industry is called "profiteering", whichis also a major domestic appliance enterprises to participate in one of the reasons, coupled with the current soybean milk machine industry, in addition to the nine Yang, including the United States, Sanameste and so on are hoping to win the second place in the industry. According to incomplete statistics, the current domestic production of soy milk machine enterprises have expanded to more than 800, of which the independent brand has more than 100.　　Among them, the current nine-yang soya-bean milk machine market accounted for more than 70%, and the United States through a large marketing initiative also won nearly 10% of the share, the remaining share is divided by other manufacturers. "The rapid expansion of soybean milk machine manufacturers is not normal, including refrigerators, washing machines, such as higher maturity of household electrical appliances, all domestic manufacturers add up to dozens of." Madejun as frankly.　　It revealed that the current soybean milk machine market capacity of about 16 million units, too many manufacturers to participate in the formation of "gruel" situation easily.　　It is reported that through the approval of the soy milk machine "GB" on the soy Milk machine noise, safety, crushing, concentration, protein content and the rate of slag and other hard indicators are clearly defined, and focus on the soy milk performance must have the necessary technical conditions. Madejun said that the current soybean milk machine national standards are mainly for the soy milk machine manufacturers recommended standards, and first by some enterprises to take the lead, and on this basis, the next year will be issued on the production of soy milk machine mandatory standards, then or will be part of the soybean milk machine enterprises were eliminated.