SP all value-added services are mobile ad application form!

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The application basis of mobile ad is based on the application of the fifth media. The application of the five media is mainly divided into two parts. The first part is the personal application, that is, we are familiar with personal entertainment applications, such as ringtones, MMS, SMS, cell phone, mobile TV, cell phone music, mobile games, mobile phone blog, such as mobile phone subscribers in Guangdong has reached more than 800,000, and is also growing rapidly. Based on the various forms of the fifth media, the variety of personal application has greatly enriched people's audio-visual experience, and profoundly influenced people's consumption behavior, but also reflects the development of the whole Chinese society is striding towards the Mobile Information age. The prosperity of personal application has laid a solid foundation for the second most application, that is, industry application. The second part of the industry application is divided into mobile government, mobile commerce and wireless marketing (mobile marketing). This one of the wireless marketing involved more extensive, wireless marketing is about how the Mobile information in this large social background to carry out enterprise marketing activities, its specific application form is based on the fifth media wireless advertising form.

Theoretically, the fifth media in the mobile phone as a media, through the use of large database resources, the target audience for the processing, through the form of wireless advertising to their directional transmission of personalized information, and to achieve with the target audience for instant interactive advertising and marketing purposes. The application of wireless advertising can be seen as a mobile phone on all value-added services content!

The form of wireless advertising is content, emphasizing that the form of various wireless value-added services based on the fifth media has transcended the content itself, the recognition of form is higher than the cognition of content, and familiarity with form is higher than that of content. The form of content to the pursuit of innovation as a new impetus, new means.

Wireless advertising on the five media provides a wide range of applications, almost all of the fifth media, mobile phones as a platform for the form of communication can become the form of wireless advertising. SP's all value-added services are wireless advertising applications, wireless advertising form has an endless way of expression. When looking at the value-added service of mobile phone with the media thinking, "form is content" is logical, so, the form is content, is very realistic.

(Initial Eric Net)