Space business marketing abroad pay more attention to brand promotion

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People are basically familiar with the space business now, everywhere can be seen, because now to do a space business is too simple, in the domestic only a little bit of the advance payment, a small platform to get the hand, they turn into a space business, and what is the situation abroad, most of the use of promotional forms, What good are they?

1, the domestic model (prepaid delivery platform)-more people power-market share is the key

This in English is reseller, is each use IDC to give the platform of the individual, have their own domain name, marketing promotion, earning and IDC supply when the difference, this model in the domestic quite hot.

What are the advantages?

(1) Satisfying personal vanity, having an independent platform, feeling is different from buying things on other people's platform

(2) Is China's IDC complacent survival, IDC more and more, the threshold for outsiders to see very low, in fact, as a standard IDC business, must have a number of licensed ISP recognition and so on, the increase of black-hearted space business to the industry's regular small businesses caused by huge pressure, need more publicity, More customer service services in the region to occupy a small share to survive, reseller model to use the advance, so that IDC have the funds to run such expenses.

(3) The strength of many people, reseller model for IDC to create more customers.

2, Overseas model (Promotion Commission)-the most important brand-high Commission okay

This model the United States the most, the United States space services early start, low cost, the only missing is the customer

, the promotion model can be more to find customers, unlike the domestic, overseas models pay more attention to self brand marketing, rarely using the mode of delivery platform, to a certain extent, even if not selling space, but also get a lot of publicity, thereby promoting the brand value of their own, this point China IDC rarely care, it can be said that there is no way to care about , can only bite the bullet to continue to promote the platform model.

The benefits of the Commission model I'll probably sum up

(1) High Commission attracts individuals from all over the world to join, this is why now the domestic purchase of the United States host more and more reasons, and some even a team full time to do shopping space, imagine the middle of the profit, basically purchasing a space can get 65 U.S. dollars Commission, So the American space business does not need to advertise the customer will automatically find the door.

(2) To do the promotion of more people, their reputation is big, the same even if not through the middle to promote the purchase of products will also increase the number of customers.

(3) In fact, is a serial effect, the last is the embodiment of brand value.

It's a vicious circle. One is a virtuous circle, the influence factor has many, the Chinese government measure is a huge factor, the domestic space record, the IDC audit strength, and so on causes the domestic customer to lose overseas, the person more competes, the IDC quantity excessively also causes the corresponding consequence, In the end, China's IDC industry is at a worrying stage, hoping to catch up with America at the top of the world in the future.

Author: Ehane

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