"Special car" after the storm, more and more people eat

Domain Name City (domain.cn) January 29 News, in the domestic "special car" market controversy after a policy turmoil, the situation gradually became clearer, but also attracted more predators.

 


yesterday (January 28), the country's largest car rental company china car Rental (00699,HK) announced in the country's 60 major cities synchronized launch of "Shenzhou" service, marking the official Chinese car rental into the Internet limousine market.


 


in the car rental field rely on the size of the advantage of years to insist on price war in the Shenzhou car rental, this is naturally unavoidable in the bus market set off a more competitive price war than competitors. Lu Zhengyao, Chairman and CEO of China's car rental board, told the Daily economic news yesterday that the upfront investment in new customers would be no less than 2.5 billion yuan, and that it would be ready to "burn a lot of money" without a limit.


 


according to Lu Zhengyao's forecast, the fastest three months, the latest half a year, Shenzhou special car will compete to the market first, would completely rewrite the existing competition pattern of the domestic car market.


 


grab food domestic car market in China January 25 night announced the announcement, the Shenzhou limousine service is through and independent third-party companies to launch the Joint brand technology cooperation, means that at the operating level, the private car business independent of the Chinese listed rental companies. Lu Zhengyao stressed that this is mainly to avoid early market investment on the listed companies to bring losses, but the car business has been the most important strategic direction of Shenzhou rental cars, the Shenzhou car has the priority of vehicle technology investment rights, not to exclude the possibility of future incorporation of listed companies.


 


According to reporter understand, Shenzhou car in early December 2014 began the beta stage. But because of the drop car and other market early entry, because of policy uncertainties and black cars mixed with car phenomenon, etc., encountered a controversy. The reason why we choose this point in the market is because we consider the policy and other comprehensive factors.


 


January 8, the Ministry of Transport issued affirmation and encourage the development of special cars, and the private car is prohibited to engage in limousine business, which let Lu Zhengyao thoroughly ate a reassuring. So, even if the parties have not completely calmed down, the Shenzhou car all use the Shenzhou rental vehicles, but also the current policy is the safest dividend-sharing.


 


Shenzhou Car Rental bulletin shows that, according to the agreement, the Shenzhou car rental will be in accordance with the market fair price to provide long rental and short rental vehicles, to carry out special bus business. The bus driver is working with a professional driver service company.


 


for the outside concern why the choice of excellent car technology such a start-up partner, Lu Zhengyao told the Daily Economic news reporter, the company's entrepreneurial team is most of the China car rental past senior executives and staff, so the two sides have a tacit understanding of cooperation. More importantly, the Shenzhou car has the right to speak.


 


Lu Zhengyao pointed out that, in addition to some fixed vehicles, Shenzhou car rental vehicles will also be through large data and special trains to achieve resource sharing to extend the value chain of products, create cross-selling opportunities, while improving vehicle management efficiency. But it will still keep the vehicle fleet updated.


 


"Not just to join the fun"


 


smell "Special car" this market business opportunity is by no means only the Shenzhou rental cars. In addition to the existing "drop car", "a special car" and "easy to train" and so on, just recently in the United States listed on the NYSE, another big rental company, a hi car rental, also said in the media, is expected before the spring festival in 30 cities to roll out the bus business.


 


In addition, some insiders told reporters that the Beijing Municipal Transportation Committee functional departments are also studying the launch of "Rent taxis," its service object and service function and the car is consistent, the future will be directly with the car competition.


 


In the face of such fierce competition, price war is obviously unavoidable. In Lu Zhengyao's view, price and experience are important in the competition. Price war, must be the respective cost structure of the competition, there is an important factor, is the vehicle inventory.


 


in the cost structure of the Shenzhou special car, the relative fixed is the vehicle rents, the oil money as well as the driver. In this model, compared with the existing other car rental companies, the Shenzhou car still relies on a large enough procurement advantages, reduce the vehicle's own procurement costs, and can share management costs, these advantages will eventually be reflected in the price, that is, the outside world refers to the price war.


 


data show that the Shenzhou rental car currently has nearly 60,000 rental vehicles, the fleet scale of more than the industry second to the sum of the tenth place. And the government is strictly prohibited private car intervention in the field, the Shenzhou license plate advantage in the car field will also be relatively prominent. Lu Zhengyao said that only in the Beijing market, Shenzhou car rental has 13,000 vehicles have licences, the future will be shared with the vehicle resources.


 


As for earnings forecasts, Lu Zhengyao said that investors are more tolerant of start-ups, and that the growth period is mainly about business growth and market share, so the duration of the price war is unpredictable. Using Lu Zhengyao yesterday to interview the last words of reporters, "Shenzhou special car is not just to join in the fun." "He also believes that to seize the market's first position, it must be faster than the outside imagination."