Special interview: The road of AdSense with Chinese characteristics

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

On July 4, we interviewed Google China online sales and Operations manager Mr. Zhou Wenbiao at the Jianguo Hotel in Shanghai, and made a detailed understanding of Google AdSense's status in China and its development plan.

Zhou Wenbiao revealed that Google since 2007 began to accelerate the expansion of local AdSense team, in the past year, the AdSense team from the initial 9 to 20 people, Google AdSense to join the number of Chinese webmaster also doubled one times, Google AdSense is also China's highest market share of similar products. In addition, Google is already developing new features that are especially suitable for Chinese AdSense users, such as the protection of domain names that prevent malicious scams from being clicked.

Drive home: Google is still in the U.S. dollar + cheque to the webmaster to pay, the payment cycle is longer, I would like to ask Google in this Chinese webmaster most concerned about the payment issues on what improvement?

Zhou Wenbiao: We have been in consultation with the relevant Chinese departments, banking institutions, ready to realize RMB payment as a unit, the local bank account as a means of payment, to more suitable for the needs of Chinese webmaster, help the webmaster reduce the 45-60-day payment, collection time. In fact, China will become the first AdSense area to pay for the local currency.

Drive home: If payment localization is achieved, how will China's tax issues related to revenue be resolved?

Zhou Wenbiao: Indeed, we are involved in the localization process involving bank transfer payments, renminbi payment and some tax issues. At present, we do not have very detailed information to disclose, but we and China's government departments, and the tax authorities have exchanges and communication, we will certainly strictly in accordance with the Chinese government, the tax authorities to do these things.

Drive home: Excuse me at present stationmaster to Google AdSense satisfaction degree how high? Google AdSense relative to the current similar competitors, what advantages?

Zhou Wenbiao: According to our statistical survey, the domestic stationmaster to our satisfaction degree to reach above 80%. As for the advantages, AdSense advertising mode for advertisers is very direct, all the advertising chain clicks are the same, the biggest advantage is that advertisers they have a lot of transparency, they can control their own costs. After its expenses have been incurred, he can see what the yield is.

Drive home: We have seen some reports, said Google AdSense has a very complex cheat-proof system, and even reached 40 statistical models above, I do not know whether it is true? In addition, the launch of the domain name protection function, is specifically for the Chinese market to develop it?

Zhou Wenbiao: We found through user feedback that China's domain name protection function needs far higher than other regions, so this function was first developed in China, to help the webmaster to prevent the malicious use of AdSense code and the account is the case. As for the anti-cheating model, in fact, it may be more complex than the current report, and as time progresses, continuous improvement, add new statistical model.

Drive home: Google Shanghai Institute has been put into use last month, would you like to recruit AdSense team in Shanghai? Will the technical support of the webmaster in the south be transferred to the Shanghai Institute?

Zhou Wenbiao: We are sure to recruit engineers in the Shanghai Institute, of course, will also include AdSense members, but the entire Chinese area webmaster support, service work is still the unified responsibility of Beijing.