"Special selling" price war has begun, or face the risk of the Giants

In Jingdong Mall, Alibaba, the two mainstream mainland power companies are competing on the progress of the market, Dangdang, only goods will, orchid Pavilion set potential, wheat and other "small" electric dealers have already landed in the U.S. capital market, and in addition to Macaulay, the other three electric dealers recently performance is quite strong.

At present, Taobao (cat), Jing-dong, Suning, Ishun network, including several electric dealers occupy more than 90% of the mainland market share, the above "small" electric dealers can survive in the cracks. The analyst pointed out that differentiated competition to achieve profit growth may be the way to survive, but as the mainstream electric business platform continues to expand, "small" electric dealers in the future survival or more difficult.

"Special Sale" price war has begun

Avoid Jingdong Mall June when the promotion, Dangdang and only goods will start in July "Special selling" price war.

This morning, the only product will be 719 Super special selling festival officially began: "Mass of authentic, folded after 200 to reduce 100, the entire audience free of mail." "There is news that only the goods will be smashed under 270 million yuan, for the recent rise of Dangdang's special selling platform tail goods sinks."

May 7, Platform mode special selling when the tail goods on line, Adidas, Lee, Jack Jones, Daphne and other brand clothing 30 percent caps, price war sword refers to the only product will. Dangdang even said it would be stocking 400 million in July for large-scale promotions.

Brand Special selling mode is the only product will be found in the mainstream of the expansion of the electrical business to find a way out. By virtue of this model, only the goods will be in the second half of last year, continuous performance of two consecutive quarters, profitability began to appear, and also become a small number of small and medium-sized electric operators not stationed in the cat.

Independent Electric Business analyst Li Dongcheng pointed out that Taobao (cat), Jing-dong, Suning, Ishun network, including several electric dealers occupy more than 90% of the mainland market share, and the annual forecast of 50%-100% growth target, about 40 million of the new user is not enough of these giants divided, not to mention the "small public" electric business.

or face the risk of the Giants

In the highly competitive electric business industry, the only product will be copied, Dangdang is just the beginning.

There is news that, every guest, shop number 1th has also entered the famous special selling market, plus the cat has some brand special selling, there are news that Jingdong, Suning has plans to dabble in this field, in the face of a large number of electrical giants to join, only the product will be the first advantage and scale advantage will gradually weaken.

Focus on foreign trade, the power of the commercial Orchid Pavilion also has the same troubles, on the one hand, the Dunhuang network and other competitors, on the other hand, the overall imagination of foreign trade is not large. The first cat was 207.2 billion yuan and the second Beijing East was 66 billion yuan, according to TOP30 's 2012 report on the turnover of Chinese online retailers. Beijing East 2013 estimated income of 70 billion yuan, 2015-year income is expected to be 190 billion-220 billion yuan. By contrast, the net revenue from the 2012 Orchid Pavilion was just over 200 million dollars.

"If the cat and the future of Jingdong are involved, how to resist their competition is a bigger challenge for the Orchid Pavilion," he said. "A VC partner who has been focusing on the TMT industry for years has said so.

Only goods will, Orchid Pavilion also has its own profit model, and has been successful profit, Dangdang's position is more embarrassing, since the second quarter of 2011, Dangdang continued to lose money, and in the scale of 2012-year turnover of 7.45 billion yuan, only ranked seventh. Book business as the main source of its revenue, but also increasingly by Jingdong Mall, Suning and other easy to share.