Specific case of hospital network marketing plan

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At present, Weifang medical market is becoming increasingly competitive, Weifang medical market has gradually formed a demand-oriented service system, especially the private medical institutions of the competition more white-hot, from 2000 years to now, Weifang private medical institutions of the advertising investment increased year by day,  Weifang's rapid development of the Internet has also let the private medical institutions of Weifang see new business opportunities, Network marketing interaction is strong, the spread of a wide range of diverse forms of transmission and other characteristics, compared to traditional marketing methods more suitable for the application of private medical institutions. Soft article Promotion: write soft text or cited good articles, which cleverly add their own web site, to achieve a good promotion effect, soft promotion is to use less investment, to attract potential consumers eyeball, enhance the product sales force, improve the reputation of the product, enhance the brand of the site. Under the influence of soft Wen, it achieves the strategic tactical purpose of the product and guides the purchase advertisement of the consumer group. If you do not understand the soft text marketing, you can contact QQ 886128 or landing soft Wen Network www.ruanwen8.com consultation Zhang Wei has the honor and Weifang Kidney Disease Hospital reached the network marketing cooperation, and for its website issued a preliminary plan, excerpts of which a small part of the following:

1, check the validity of the site connection: to ensure that the site search in any case can display the search content, the site's head search add popular search keyword function.

2. Inline and outreach: to increase the site key word connection function, the corresponding keyword background customization point to the URL, and can control the number of replacements, to enrich the internal connection, remove invalid links, only to the hospital internal connection to do cross chain or interactive chain, using tools to generate XML format GG map and Baidu Map, Special person is responsible for exchange links, the establishment of spreadsheet statistics charts, weekly Wednesday, Saturday Two records of the site snapshot update, keyword ranking changes, and according to the chart trend analysis of the health of the site, resolutely eliminate the existence of the chain of death.

3, the specification title, the key word, description of the three aspects of writing: each article and column can be customized to define keywords and descriptions, the title keyword using half-width comma separated, as far as possible with a sentence containing the core keywords and long tail words of the statement, and control within 30 Chinese characters, with a half-width comma separated site keywords, Site Description of the word control within 80, describe to write to fully consider the user experience, the current Baidu's weight of the site more and more attention to the factors UE.

4, the site structure adjustment: The same structure of many websites will greatly reduce the competition degree of the station group, home, the left and the middle keyword density is too high, and the right side does not appear keyword, pay attention to the site head and tail of the keyword, column list page and content page on the right to increase the column recommended article module, refactoring this column article sequencing , and increase the crawl efficiency. Consider a moderate simplification of the structure of the home page, the layout of the two columns easier to control the layout of the key word, simpler structure, with a better user experience, but also search engines prefer. Minimize the number of layers of the site directory, to enhance the weight of content pages, a large number of Web sites to apply the same or similar template to already have good rankings of the site will also have a negative impact.

5, the content of the website: the specialized personnel is responsible for the Weifang Kidney Disease Hospital website Content Editor, uses the content page pertinence to do the long tail word optimization, each article revolves a long tail keyword to expand, adds the website quality original content, simultaneously promotes the website own weight.

6, rival website analysis: On the same scale with my hospital, with the field of rival sites and stations, the treatment of the theory of regular system analysis, and set up tracking files, record their snapshot update, keyword ranking situation and other information, through the surrounding resources to limit opponents, in order to its invincible leadership position in our hospital.

The above six points are aimed at the problems of the Weifang Nephropathy Hospital website, and hope to be able to cause similar medical websites to pay enough attention to achieve better optimization results.