Specificity is the principle of successful website operation

Source: Internet
Author: User

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I have been in contact with the Internet business for 6 years, this period with friends, students have done a lot of websites, also witnessed a lot of Web site success and failure, they do most of these sites are failures, but also a small part of the live well now, looking back on their own experience, my observation, I found that the most important site success is two points, First: Insist, second, be single-minded. For the 1th I do not want to emphasize the importance of it, anything to adhere to is the most important, today's article focus on the 2nd, single-minded! Talk about my single-minded understanding, and why the specificity of the site is a successful operation of the law.

Now many young people who have just come into contact with Internet entrepreneurship at the beginning will make a mistake, is a come up to want to do a all-inclusive site, is the XXX site is successful, I do so, but whether you know, now has passed the all-inclusive of the Internet era, comprehensive web site is not the average person can do it, On the contrary, the most successful for us entrepreneurs is to focus on a niche industry, refinement rather than perfection, below to talk about my own several views, I hope to help you.

First: The website is single-minded, the later maintenance will be very relaxed

First of all, talk about the maintenance of the website, as a personal entrepreneur, if we do the site is all-inclusive, completely imitate some portal stations, some comprehensive web site, do not say can do it, light content on the maintenance will be very troublesome. When you actually do this kind of website you will understand that update every day you will find a column update that day will update more than 10 to make most columns have new content, as the site theme more and more extensive content updates will be more and more miscellaneous, and finally become the Internet another failure of the site, hehe, This is the biggest problem of all-inclusive, no direction, no position. Many friends will say I can collect, collect? Oh, now the internet background, acquisition can be said to be tantamount to suicide, maybe you see So-and-so site is collected to do a lot, but the problem is you can not.

For example, the author now operates a "I want to shake the stick net", belonging to the security of the site, I tightly grasp the direction of safety and self-defense this aspect of the content, and I am very understanding of self-defense knowledge is also more interested in, I just want to write their own thoughts every day is the original article, At the same time is also helpful to users of the article, a long time natural collection and weight will come up slowly, this is single-minded, because single-minded we can more understand the needs of the industry users, at the same time Baidu's algorithm has already passed the chain era, the real user experience of the arrival of a dedicated site more easily successful, easier to get users love.

Second: The website is single-minded, the promotion is very convenient

If a website has any theme, it is a very troublesome thing to promote, because there is no direction. But when our theme is very clear, such as the author's website dedicated to the safety of self-defense this piece, then it is a lot simpler, every day as long as their own promotional software published to the relevant self-defense forum, throwing clubs and so on all OK, because this industry is very small, well-known forum on a few, so just send it again, It's easy to get together with a group of users with common interests.

Third: Website single-minded, more easy to make money

We return to the final question, why do you want to do the site? The answer is simple, in order to make money, in order to profit, no benefit of the driver will go to entrepreneurship, this is our site's fundamental. A lot of people are most likely to make the problem is that the all-inclusive site more easily to make money, more easily profitable, in fact, is the wrong! Not because you have everything there is so much traffic, make more money. The real long-term profit is those accurate website, the more specific site visitors more accurate, selling things to better sell, which is why we see a lot of unpopular industry site advertising is surprisingly expensive, but even so expensive also has a lot of businesses to put. Business is not a fool, nature is able to profit will be put.

When the site is very single-minded, vertical in an industry, even if the flow is not very large, but the conversion rate is often very high, because the quality of users generally high. Specificity is the rule of our rapid profitability, once I did a net to make business Class forum, is for the Internet entrepreneurs want to provide a variety of video tutorials, audio tutorials website, after a year of Operation Day visits to more than 1000, the previous year I have no profit ideas, And then I just changed the system, launched a 100 yuan a year membership system, while there will be a better tutorial materials, only this one change, the minimum income per month is 5000 yuan, although not a lot of money, but I would like to explain that specificity is often able to make us more rapid profitability, more easily successful.

OK, the above is my three point of view of the site, welcome comments, and finally this article original from the net http://www.51shuaigun.com/(Swing stick Monopoly network), reproduced please indicate the original link, thank you.

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