Speculation is not a random stir up the webmaster need to do

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Some time ago has been learning about the website Hype Promotion knowledge, the website hype also has a general understanding. But at present to really put into the website hype, or worse. So that in writing "how to promote the site through hype", many friends questioned me, you write these articles how not to use this way to promote their own web site? I have been thinking about how to answer this question, but in fact, if the site is really more large-scale hype to promote the need to do a lot of preparation, is the need to master the strategy, taking into account the implementation of the method brought about by all factors and impact. In not planning good everything, in the absence of full grasp can control the hype, webmaster remember not to move, the method is many but still need to do. Below the website hype promotion need to make a simple note. Hope to have a little help to the webmaster role.

Speculation keyword planning

The website needs to hype needs to find with the Netizen interaction point, through the interactive discussion way lets the topic produce the hot discussion. In the website promotion keyword choice Not only occupies the important position in the technical SEO, in the website hype, because the website nature is different, the market environment is different, only then selects the hot word of the internet, and according to the hype website brand strategy need, Choose the key words to maximize the exposure of enterprise information to get the best results. In fact, the hype of the site, must be to the entertainment hype experts to learn.

Analyze and focus on the crowd

The different location of the website determines the audience group scope of the website. Site in the hype, must analyze the site and the brand of the site to face the consumer groups and consumer groups of the cultural level, age stage, hobbies and so on. If you can not find the breakthrough from their own web site to consider the site audience groups concerned about the portal, Web site or community to carry out a scientific combination of grafting, to achieve the goal of attracting the network name audience, so that the hype to achieve the best results.

Can arouse the curiosity of netizens

Curiosity is the most important factor in people's interest in something. Only hang up the netizen to hype the curiosity of time, stimulate understanding of things instinct, can trigger the active amount of netizens to participate in this matter. Of course, in addition to hanging curiosity, this incident to the point can be from the interests of netizens to start. The Netizen's curiosity and interest in this matter are reflected in positive replies and righteous indignation over the matter. Only by mobilizing the curiosity of a part of the people so that the matter is known, can more people be involved. Like playing games: a lot of people are ignorant of the game before, when someone mentioned, because of curiosity, stimulation, fresh will also participate in the game.

Whether the content is controversial

An event that is pure praise or criticism is not in line with the basic conditions of speculation. When a problem can arouse the attention of net friends not only because all of us pay attention to this problem, but to think about why so many people pay attention to it? That year Zeng event netizens to its mixed, but most still is more disgusted with it, the judge's controversy, the audience controversy, Everyone thinks that elder brother should step down to go home to sing, but Zeng (or deliberately hype) has always stood on the stage into the top 10. And to the present aversion to it people will still pay attention to Zeng. Seize this controversy point to hype, even if not perfect will become hot.

Whether the focus can be turned into actual benefits

What is the purpose of the hype? Not for the beginning of the waves and noisy just, the most important thing is to achieve the purpose of promotion, and the promotion of the purpose is to be able to achieve through the website to profit. If your hype is limited to events in the event on the hot spot, not through this hotspot to pass the site's sellers, this hype or failure. The popularity of the site can not be with the target group, the audience to establish a positive link, the target customers can not create intimacy, then these hype in addition to bring a time of large-scale traffic access and become a moment of conversation outside, where is the actual interests? This can not be the focus of attention to the actual benefit of the hype is the hype is no strategy.

Is there a negative impact?

Website hype is actually a double-edged sword, in the Web site to all netizens in front of the time. Can let the netizen have a comprehensive understanding to the website, but also will the website's advantage and disadvantage to expose undoubtedly. In many of the subject of speculation, the results of the speculation in the final fire, in addition to the parties, more fire is the event to the first hype to the media. And in the face of controversy, the parties have always been in the position of saliva, the media has been on the side of profit. Web site hype or online hype, through the portal site has been the public believe that the highest credibility of the place to attract events attention. Website hype can be with the major portals to establish news media contact, so that it's your entire site hype event tracking reports. The authority of the media to speak, often than their own website said to be more useful, when the hype appeared on the site of the trust crisis and other aspects of the danger, should be through the site media timely report to clarify, effectively prevent the emergence of negative information on the site.

Can grasp the development trend of speculation events

When planning a website hype, you have to predict how far this event can hype. Since the occurrence of this event is autonomous operation of the site, then the development of events, the results need to be able to control the full grasp to be able to carry out.

As the saying goes pouring out of the water is not back, the webmaster did not fully understand the speculation factors, speculation knowledge and speculation on the environment, speculation on the development of the forecast, that is not fully prepared, no day, geography, people and help, must not act rashly.

Author: indications

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