Speech by Chankun, chairman of global mobile top-level Domain Management Co., Ltd.

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by the China Internet Association, the National Development and Reform Commission, the Ministry of Education, Science and Technology, Ministry of Information Industry, Ministry of Culture, Press and publication Administration, State Council Information Office, State Council Information Office, Beijing Municipal government, cast, Xinhua news agency, Chinese Academy of Sciences, China Engineering Institute and other units guidance 2007 China Internet Conference was held in China Hotel on September 24. Tom Science and technology to the General Assembly of the full text live.

The following record is the global mobile top-level domain management Limited Company Chairman Chankun Speech:

Moderator: Here is the global mobile top-level domain name (. mobi) Management Co., Ltd., general manager of the Greater China, Ms. Chankun on stage speech.

Chankun: Good afternoon, ladies and gentlemen.

It is a great honor to attend the China Internet Conference today. Below I introduce to you what is called Mobi, and can bring what good application to everybody.

Literally speaking from Mobi, it is the English word, the mobile and the shrinking of the phone. Everyone in this room has at least one mobile phone, which means that the mobile phone is an indispensable tool in our life, it gradually evolved into a multimedia information terminal which integrates entertainment and call functions. Mobile phones are more popular than computers, and are more mobile and more convenient than television, so it is the fifth media after the fourth-largest media.

Bureau statistics show that 4 mobile computers are sold around the world before 1 PCs are sold. 25% of Shi Internet subscribers use their mobile phones as their primary access mode. By 2008, 1.3 billion people will be connected to the Internet via cordless telephones, with a value of $112 billion for mobile data services.

But with the advent of the mobile age, there are some problems with the information on the Internet, they want to find the information convenient and quick, for example, I saw a commodity in the market want to buy, but I usually shop on Taobao, I want to see which price is cheap, but he has no PC around to surf the internet, This time if there is a mobile phone can be up to Taobao, can do a value comparison, it will be very convenient.

In addition, the information you want to find is accurate and trustworthy. Because now every website traditional domain name COM,. CN cannot tell the user that this is not a formal website, so that the information he obtains may not be what he wants.

In order to solve the problem of mobile Internet users, the introduction of a. mobi domain name, now you can see the Internet content of mass pc, he saw on the phone is graphics display mismatch, access slow, graphics complex, and so on, but also the problem of flow fees. If you enter the. mobi Web site, it shows the page is very regular, and browsing fast.

This is a comparison of the traditional Internet and Mobi site sites (see PPT), the global industry giants, including traditional internet companies, including Google, Microsoft, and mobile phone manufacturers, as well as the Internet and Mobile Association, they jointly funded the establishment of a company in 2005, That's right. mobi company, it is the world's first and only a mobile internet for mobile phone to create the universal Domain Name service, it was founded July 3, 05, and was certified. It now registers in the world after a year's time now reached 700,000, China now ranks second in the world. mobi ultimately wants to provide a high-quality, trusted label for mobile interconnection.

Mobi advocates an open standard that is based on the best practices of individual investors, as well as the global mobile Internet exit, which is a worldwide application standard, and hopes to be based on. mobi website, he makes the website can be in the global mainstream mobile phone normal browsing use.

This picture is about. mobi and traditional Internet domain names, we have in addition to the traditional Internet domain name can provide the functions and services, we also in the design and innovation content, as well as testing and improving the content of the release has done a lot of development tools, applications. Below I will give you a description of what we have developed tools.

We have developed a. mobi station, now has the Chinese version, we give. mobi registrant, he can use our tools to build a. mobi's website, which is multilingual, is in line with global standards.

In addition, we have developed a test called realy.mobi, evaluation tools, if you are interested to try, you want to test the domain name Web site address to the Address box, and then you can quickly give this site to the score, from one to five, one is the lowest score, five is the highest score, The highest point represents it is the best mobile phone fusion normal browsing, including the quality of mobile content, download speed and other aspects of evaluation.

In addition, we also launched the Phone.mobi.

In addition, we have designed a professional certification program for professional developers, these developers can attend our course, go to our website to understand, participate in our forum, according to our request to carry on the test, we have the examination center in the world, also has the branch office and the examination Center in China, may pass the examination, To be able to get a certification, it proves that he developed the Alliance site is in line with our standards, and he built the site quality is excellent.

This is the Mobi offer to the entire Internet bid environment, including consumer mobile, operators, advertisers, some of the main benefits, here are not listed.

That's what I said. mobi in the global development quickly, more than 150 marketing partners, in China now has 6 to 8 agents in the sales Mobi, since 06 registered to now has 700,000. And we are now doing a statistic that captures more than 5 million of the content traffic through Google's Mobi website every day. and globally renowned enterprises, very active in the application. mobi, like Farah, Marriott hotels, including times, have built their own. mobi website, which retains the original PC Internet. com,. CN's website, which is designed for PC users, and it also has a. mobi web site.

The following is a typical case, the world famous Zhouyi, which established a. mobi website, launched after the user, as well as the impact on the community, now his users have exceeded 1 million, he provided the mobile bank information query is very simple and safe.

Here are some high-level endorsement of the Mobi website. And there is a trend in the United States, in advertising, everyone is playing Mobi's website, rather than as before, to make a phone number, because the phone number is not easy to remember, and mobo number easy to remember, to the site can get more information.

This is Google's page, we are now ready to use. mobi with Google, let users know what the search out of content can be seen on the phone, "red circle" is the mobi of the circle, this proof can be normal browsing on the phone. Also easy to Shell is a case, explain how to browse on the Easy bay.

In addition, we also register the global trusted mobile Internet logo, we hope that we promote together to create a first-class internet platform.

This is the partner we look forward to finding in China and hopefully they will be able to actively work with us to promote the use of mobile Internet. If you need to know more information can come to our website, contact us, we are very willing to answer the questions raised. Finally, I wish you all a happy mid-Autumn festival. Thank you! (Zebian Admin01)