Speeding up the establishment of long-term mechanism for expanding consumer demand and releasing residents ' consumption potential

Without the innovation of business model. As a new business model, e-commerce is becoming mature gradually. At this stage, the need to continuously improve the power of various services and supporting, and then find the best development direction and market opportunities.

On November 11 This day on the Internet, whether you are a micro-bo or watching the news, can not hide is the electric dealers eye-catching promotional ads. People who like online shopping are not happy about it, early Amoy collection or put into the "shopping cart" to wait for the day of 11th card under the single pick "pie"; at the same time, some people do not agree, there are festivals, no festival, has been used by the electric dealers, but in recent years more adept.

Indeed, the people who often surf the internet is not difficult to find, and the last time the electric sales promotion, the electric business promotion learned the last lesson, a lot of goods in the price really give a certain benefit, logistics links also made more fully prepared.

Of course, in many people's opinion, the promotion is still like a sales sprint that the electricity dealers will be taking advantage of every opportunity at the end of the year. However, Alibaba Group chairman and chief Executive Officer Ma sees, Taobao launched the sales offensive has a higher pursuit, he believes that this is not a power business war, but the new economy represented by electronic commerce (310358, fund bar) model has grown into a "lion", began to "eat" the traditional commercial business.

Whether E-commerce can eat the traditional business for a while, but the rapid momentum of the electric business is enough to make traditional commercial enterprises "fight the Cold War." Beijing Wangfujing (600859), formerly known as the first store in New China, department stores 2011 annual operating income of 16.76 billion yuan, and 11th only less than 14 hours, Taobao Cat then High-profile claim, its Alipay total turnover has reached 10 billion yuan, became a real "big fat cat." Some people jokingly, now the traditional stores or department stores have become the electric quotient of the exhibition hall or fitting room, consumers often in the physical shop around after the choice in the shop, which naturally to the traditional retail business to bring a small pressure.

Facing this kind of pressure, the traditional retailing industry has already begun to transform, some test water electronic commerce and take this as the focal point of the future development strategy, some in the difference management aspect does the foot article. Wangfujing department store Group President Liu has said that the future of Wangfujing department store will be from positioning to grasp the fine fashion department store and fashion department store promotion and Development, at the same time to innovate, absorbing the elements of shopping malls, increase one-stop shopping experience, strengthen catering, entertainment, leisure and other functions, Meet customer experience and modern lifestyle consumption needs.

11th's promotional activities may just pull off the big curtain of the electric dealer's year-end promotion, obviously, the electric dealer's promotion is more and more frequent, the pattern is more and more, also increasingly toward the norm. Speeding up the establishment of long-term consumption demand mechanism to release the residents ' consumption potential is inseparable from the innovation of business model. After all, e-commerce is a new business model, its mode of operation, service means, after-sales service, financial support, etc. are also groping and towards maturity. At this stage, not only inseparable from consumer understanding and tolerance, but also the need for electricity in the market to make full use of their advantages, and constantly improve the various services and supporting, to find the best development direction and market opportunities.