Spencer, Microsoft's new Xbox Manager: No rush to follow the virtual reality

Phil Spencer, new head of Microsoft's Xbox department, is now fully engaged in game development and operations to welcome the upcoming holiday shopping season, Spencer, the newly-arrived director of the company's Xbox department, June 13. Spencer, who took over the Xbox department in March this year, said in an interview that he has been trying to keep his team focused and ready for the holiday shopping season. I want players, Xbox fans and everyone to know that we are the leading platform in the game. He said. Never satisfied with the second in the E3 media event, which was held by Microsoft in Monday, Spencer and his team showcased more than 20 games in a half-hour, including the latest Halo and racing Forza games. While Microsoft claims it is the company's best game lineup in its history, it is unclear whether the market agrees. Its sales grew rapidly last November when the Xbox One of Microsoft video game consoles was launched. In the first 24 hours of the market, it sold more than 1 million units, creating the company's historical record. But Microsoft's Xbox One later lagged behind its rival, Sony PlayStation 4, which had been on the shelves one weeks earlier. In April this year, Microsoft said it had shipped more than 5 million stores to its retail outlets since the launch of the Xbox One. Meanwhile, Sony has confirmed that it has sold more than 7 million units in the same period. So Microsoft has tweaked its marketing strategy. Its somatosensory peripherals, the Kinect, was first introduced in 2010 as an accessory, and in 2013 it became the standard for Xbox One consoles, making Xbox One a retail price of $499, compared with Sony's PlayStation 4 gaming machines, which were priced at 399 dollars. Last month, Microsoft said it was prepared to sell the Kinect separately, and to adjust the price of Xbox One to $399. Spencer was interested in video games. As a former head of the Microsoft Game Development Department, he played every game developed by the company and often played with other players. He also realizes that Microsoft has yet to take the top spot in this regard. We have a lot of work to do. He said. He added that his team has made its game phalanx the biggest advantage this year. I never feel satisfied with the position of second place. In stark contrast to his team's focus on serving core users, the company last year talked about TV features, video chats and other features. Spencer said he aimed at users in the holiday season who were still watching because they hadn't seen the game. Not in a hurry to do virtual reality or set-top box Spencer said he was interested in virtual reality technology. As early as March, Sony has launched a virtual reality head-wearing display Morpheus. Soon after, social networking giant Facebook spent 2 billion of dollars on acquisitionsVirtual reality head-wearing equipment manufacturer Oculus VR, shocked the industry. But Spencer thinks the device is not yet attractive to the mass market. The same is true for streaming media set-top boxes. Sony's PlayStation TV has a retail price of 99 dollars. In addition to streaming media video and entertainment, the device has nearly 1000 games to call at any time. Spencer said he was unsure whether the current price would be appropriate. He pointed out that Google (Weibo) streaming media equipment Chromecast, priced at 35 U.S. dollars. Roku's equipment is priced at 49 dollars. Apple and Amazon have 99 dollars in equipment. Microsoft has been quietly developing its own set-top box, but has yet to be marketed. Now, says Spencer, Microsoft is working to sell the equipment it has produced and to try to return to the title of sales. I have not succeeded now, so I will try my best to succeed. (Le study)