Spend less money on four kinds of marketing tools for start-up companies

If you have a start-up internet company, the product is released soon, you want to do some marketing work to bring new users to the product. The easiest way to think about it is to go to the site to advertise, banner,loading, and so on, but their offer will soon deter you. Most startups are not likely to take one months to hundreds of thousands of of the marketing costs, the following OH to introduce more than four of the idea of spending less money marketing tools to help the start-up companies in the competition to gain a firm foothold.

As a marketer, it seems to me that internet start-ups should strictly control the cost of marketing at the outset. But spending less doesn't mean spending less. Instead, you need to do whatever it takes to find the cheapest way to bring in the first batch of users.

So what are some of the areas where a budget-less start-up internet company can consider starting marketing?

1, viral communication marketing. Internet products heavy experience, experience decision Word-of-mouth, Word-of-mouth determines the user stickiness. If the product test results show that your product is good, congratulations, the viral spread of the foundation already exists. The principle of viral transmission is that a general interest point (can be a spoof element, can be Meng, this point preferably with the function of your product directly combined) plus a mechanism to encourage communication (such as forwarding 5 friends, you can win a small reward), so that users spontaneously recommend the product. The recommended effects are shown in geometric multiples. Once your user volume reaches about 50,000, there is a basis for the outbreak. When designing a product, you can put it into the system and turn the virus into a part of the product's function.

2. Resource Exchange. If you happen to have a friend, he has a number of users of a lot of products, he is willing to help your product in his product for free to do an advertisement, if you also need to be in your product to the user to push his products. You didn't spend a penny, but in fact you've got an ad position. Of course, this type of resource replacement marketing model is more suitable for two individuals with similar amount of companies. When your company is small, the resources you can exchange may be much less than you expect. But the quality of resources is not how much, but whether resources can be accurate to capture your target users.

3. Advertise. For some Internet products, the most effective way is to buy some ads. For example, E-commerce site to buy search engine keywords. Online game Launch game Advisory station ads. When placing ads, pay attention to the ROI. Indeed, a short period of time to find that there is no effect immediately stop the practice a little quick, but the budget of tight start-up companies must spend money on the edge.

4. To interact directly with users on social platforms. The rise of SNS and Weibo let the product have the opportunity of direct and user interaction. Now there are many brands on Weibo, and these brands have dedicated the official microblogging service. Microblogging is more suitable for products with a certain popularity and user groups, for long-term interaction with users. The microblog as a major marketing channel, and achieved a good marketing effect, there is a good example recently: The newly rising garment class to the first time.

Generally speaking, effective marketing is a combination of boxing. Modern users are surrounded by various media every day. Just saw an ad on TV, but looked down on the microblog to see a friend commented on the negative of the product, on the video site was another similar competition products ads attracted. A single marketing tool is no longer really "impacting" your users. Because there are not too many budgets to advertise directly on the media of concern, start-up internet companies need to find ways to attract new users. Often a multi-pronged, to make efforts to produce chemical effects, the magic effect.