Spindle: let you catch every promotional event while shopping

Public comments You can find nearby businesses, but cannot view real-time offers; Foursquare's discovery feature allows users to receive check-in offers, but this requires users to proactively find businesses. Is there an app that can tell you what apps are around anytime?

The answer is yes. Spindle is such a can be found at any time around the benefits of the application, it is Microsoft's former employees Pat Kinsel developed, designed to use powerful technical tools and clever use of the design to allow users to go shopping in real time to find nearby interesting activities or http://www.aliyun.com/ zixun/aggregation/8647.html "> Discount information. No need to allow users or businesses to carry out purposeful promotional or search, spindle can make the business and consumer interaction between consumers more and more.

To achieve such a function, spindle has two main ways. First, instead of customizing the business, spindle uses the APIs of social networks such as Facebook and Twitter to use technology to grab online business offers in real time and automatically filter the information so that the real-time offers are presented to a large map database in place.

Second, spindle use the concept of "stealth search", users open the application, through automatic positioning will see the surrounding real-time or upcoming business concessions. This information according to catering, shopping, nightlife, discounts to classify, users can easily browse, see detailed introduction, Map Guide to consumption. If you like a restaurant or event, you can click on the collection, then there will be a promotional event spindle can be directly forwarded to you. Spindle also supports signing in on social networks such as Facebook, focusing on friends or viewing events.

Spindle real-time message on the push, requires strong technical support. The first thing to do is to grab a merchant's offer in real time on a social network, and then transform the unstructured data into structured data and then identify the data geographically, and use algorithms to recommend popular offers or activities nearby. Spindle's 9-person team spent two years addressing these technical issues, and many of them were from search-product teams such as Microsoft Bing.

With this technology, spindle is actually not only able to push the discount information from nearby businesses, but can also replicate this product model directly to other applications. For example, a push for nearby travel information, a push for activities based on larger areas, and a search push for information about people.

Source: 36Kr