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Why not vomit blood and share the experience of writing original articles? All right, the blood is going to vomit, and now it's just bile sharing! Whether you do SEO or not, do edit. Can write a good original article, is very conducive to the ranking of the site. Today, I would like to talk about how to write a good original SEO article, this is an editor asked me a question, the Internet also has a lot of this empirical article, but each individual thought different, operating methods, the results may be different. I would like to say that I write an original SEO article some experience, of course, if you are a professional writing news-type article, it is another matter. What I said today is only for some industries with SEO requirements:
The title of the original article
1, write a good original article, the title is very important
Someone on the internet wrote about how to write the title of a good article, as well as examples: for example, have to see the 10 skills to improve the site rankings, SEO ranking decryption, surprise, the key word one day the first page of the secret and so on. The key words of these headings have in common is to be able to effectively crawl the visitor's curiosity, usually with some digital titles, Curiosity always trend he clicked down to see a clear. I have to say, this type of title is very able to grasp the psychology of visitors, the effect is very good.
There is also a type of title used in the form of questions that make it easy for visitors to search for questions that become their own title. For example: The site is down right how to do? Site snapshots do not update How to solve? This title is to stand on the user's point of view to set up the title, this title can directly attract users to click on your Web page, because you and he is "with Mingxiang", click the title of the people think that this article is sure to explain the site is the reason for the right to fall, Site snapshots are not updated. So she clicked, and this type of title also has an advantage over the rankings.
The two headings in contrast, if the webmaster search point of view, or the latter has a certain advantage, because according to the user's search habits, everyone will use the form of questions to search the title, few visitors are willing to search the site ranked 10 skills this type. The former also has its own advantages, that is, visitors to your website after reading an article, and then want to change the article read, the former title of the advantage of the show out. As for what kind of title, it needs to be grasped.
2, how to tap the user needs of the title?
Usually a lot of editors or seoer in the original SEO type of article, most people will suggest to dig long tail keyword to write title. Lao Feng (Feng Dongyang) I am here to share a few ways I use to dig long tail words, and then use long tail words to do the title, of course, this method may be many people have known, but for the still do not know how to dig long tail keyword, you can read more!
The best use of long tail word mining tools: Baidu keyword Tools
Baidu's keyword tools can be extended up to 300 keywords, of course, this keyword needs to be hot enough. Then extend the long tail word to expand it, well, that vocabulary is infinite. Some people may say, Baidu keyword tool is not everyone can use, only open Baidu bid only to be eligible for use. Well, this problem is very good to solve, if you usually pay attention to meet contacts, you can add some SEM, Baidu bidding QQ group, nothing more to speak, less diving. Often open-minded like others for some things. I think someone will be willing to help you expand a few keywords for you. Furthermore, you can take part in the party, more to know some SEO insiders, I think most seoer can contact the bidding, even if not responsible for bidding, let the bidding to export a few keywords, it is not difficult.
Baidu keyword Related search
In search of a keyword, Baidu's Drop-down box will automatically match the relevant words for you, this is also a method of collecting long tail words, there is in the page below, will also appear related keyword search, this method is also more practical. But it's a little less efficient to sort out a lot of long tail words.
Baidu traffic statistics inside the search keywords
From the Baidu traffic statistics inside, you can see visitors to their site, search what keywords to find their own site. Baidu traffic statistics not only let you see how much IP, how many PV, to often analyze the visitor's search keywords, so you can write for their future direction to locate, and, the user's search term, nature has become the title of your writing. This is more suitable for a certain flow of the site, for the new station or use the above two methods. Of course webmaster tools inside also have long tail word expansion function, however, webmaster tools inside the expansion of very few. It's inconvenient to use.
Ii. content of original articles
With the title, Old Feng again talk about the original article content how to get. A lot of people to write original articles are very headache, our company's editor one day to write 3 articles, an original also noisy all day to write, write out, brain cells are dead half. In fact, a lot of editors have this feeling, as if everything has been written, write all want to vomit. Old Feng on his own some of the original article content experience, hoping to some novice to play some help role.
1. See other people's articles in their own words overview
Once, I chat in a QQ group, an SEO editor said that they have practiced to read a piece of other people's article, and then can use their own words under the original. This is indeed a very good editor, can practice to such a point, but also very powerful amount. Because I have already said how to write the title and how to find the title. If your title is: 6 ways to teach you to learn original articles, of course, this 6 is not fixed, if you find from the Internet, there may be 8, 10, 20, of course, the more the better. Once the title is determined, go to the Internet to find other editors to write the article, I believe you read some other people's articles, probably also remember several methods. Remember to write a few, and then use your own words to outline it, this is a way to write original article.
2, understand the company's industry, the company's products written by heart
Many editors in the original article, may not be very familiar with the company's product characteristics, advantages, prices and so on. This needs to know more about themselves, and more communication with the product department. Only if you fully understand the advantages of your company's products or services, you can write more excellent original articles. The most important thing is to understand the industry's information and focus on the latest industry information so that you can use the industry knowledge fairly and reasonably when writing.
3, add industry groups, through the questions asked by others to write
I add a lot of my own industry group, meet the Novice asked questions, if I think this problem is valuable, I will take this question as a title, and then I can write down the words to write, if the problem itself can not be assured to answer, then I went to Baidu search the answer to the question of others. Write this process, this is a good original article. Above three points is the old Feng I usually write original article main use method, as to say some people like to find articles in the QQ space, but also useful e-books to scan articles, and then use translation tools to translate foreign articles. These are also some of the methods, but I have almost no use, if you like to try, you can try.
III. Structure of original articles
Some people may not pay attention to these small details, think that write an article to talk about what structure ah, you can not write it on it? I remember when I was in primary school, the teacher let us write compositions often stressed six words: "Chicken head, stomach, leopard tail."
Literally, I don't think I need to explain too much. From the user point of view, the clear structure of the article is also very convenient and users to read. Generally I write articles like the first paragraph to write the general statement, the middle is the content, finally will write an end to state. This article structure will be more clear, and the beginning and finish. If there's more in the middle, I'll add subtitles, and we often read the news, you will find that the head of the article will have a lead, the role of the Guide is actually Phoenix head, and a lot of rich wonderful content is the stomach, the end, is often a whole article of some feelings or to express their feelings, The other is to introduce their own article on whether the user played a role. Here, but also to remind the vast number of editors, for the article of the Organization, remember to the content of the release, Word or WPS inside all have intelligent formatting, or with some editing tools for one-click typesetting. These small details are still not noticed by many people.
Iv. Number of original articles
May be a lot of editors write original articles when the "original" the two words, but did not grasp the word, this morning on a mechanical industry editor in the group said, I wrote the original article why not included it? I let her send a chain to take over, click in to see, the whole article but about 400 words, The last paragraph or add their own company's advertising, the article has not been typesetting, the article also added two keywords anchor text, and are pointing to the home page. Of course, I did not carefully analyze his site specifically did not include her article reasons, I just gave her some advice: suggested that she later writing articles, can stand in the user's point of view to consider, to enrich the content of the article, and the article does not have to add the bottom of some information on the company. Therefore, I suggest that you write original articles, the best words in more than 800 words, pro, high school composition also requires 800 words AH? What do I do with less than 800 words? Plus warm tips, attention matters, small series of suggestions, such as the topic Bai!
Detail optimization of original articles
When you write original articles, you will consider the level of optimization, the title may be better mastered. But there are some details, such as the use of B tags and the addition of important anchor text. Many web site articles are not very good for the construction of the chain. We often emphasize the construction of the chain, but many editors are in the key to optimize the keyword plus an anchor text point to the home page. This anchor text to point to no experience can be said, if the station in the user experience point of view, it is best to naturally add anchor text. For example, I wrote this article title is: original article should be how to optimize, in my content, there is a title of how to write the article, and I just wrote this article, then I can add the anchor text to the link to the article, for the product anchor text is best added to the product page link rather than link to the homepage. Of course, if you release the chain, the product can add keywords, it is best to link to the home page. Text links in the article should not be too much, two to three can be, this can be based on the length of the content to add as appropriate. At the same time, should also pay attention to the reasonable use of B label, in the subtitle and key keywords can be added black, while the article should also stand in the user experience angle to write, always consider the user read this article can bring them what help.
At the end: if it is a small business site, can not do a day to write five, 10, 20 or more original articles, then you only need one day to write a useful original article on the line. Quantity can not determine your site traffic ranking upgrade, but high-quality original articles will certainly bring some users to your site. Therefore, when writing original articles must pay attention to the details of the grasp. Good article title + rich and colorful original content + Reasonable article structure + a certain number of characters + article optimization details of the grasp, if you do these, you will certainly write very good original SEO article! Users and search engines are like the original article, is the best original article! This article Zhengzhou seo Feng Dongyang Original, Reprint Please note reproduced from Feng Dongyang SEO blog http://www.fdyseo.com