Spoiler: Smart TV more than one screen

Le video bar on millet, no longer think the traditional five is the main competitor. Liang that the weakness of traditional TV makers is not to point out what they represent in the new Internet market. For example, millet on behalf of their young, energetic, music as the representative of the "Internet access, cheap, content to look comfortable."

Last year, the smart-TV market penetration rate of nearly 50%, this year will reach 85%. The five major manufacturers of traditional TV have been fighting for a long time with Internet TV, which is represented by music. This year will be the decisive year between the two sides and the new millet fighters.

When the mobile phone to complete the intelligent replacement, the market to eliminate the leader, intelligent TV has become the common pursuit of science and technology and consumption of a new point of focus. How does a smart TV definition, the rise and fall of the simultaneous intelligent pitched, today's smart TV can add to the future smart home how much imagination? Recently, from the internet color TV industry after the entrants, music video network (300104. SH) The new chief operating officer, Liang, received an exclusive interview with the 21st century economic reporter in Beijing.

Smart TV is not just a screen

Le Vision started late, but rapid development, a leap into the traditional TV field spoilers. Last year, "Double 11" cat, its television sales first, sales amounted to 158 million yuan. It captures the timing of the transition from traditional TV to intelligent TV. 2013, the smart TV market accounted for 20% of the total TV, 2014 reached 45%-50%, and is expected to reach 85% this year.

Can be networked, get a bigger screen than the computer feel, is generally ordinary people in the eyes of smart television. In Liang's view, there is no standard definition of the standard of intelligent television, it will only be able to network, large screen as smart TV is not scientific. The embryonic form of smart television is called Internet TV, with a Linux system that doesn't use Android. The system can network, download movies, and has a variety of access peripherals such as USB http://product.it.sohu.com/list/subcate_682_1.html, so named Internet TV, including the market appeared "Cloud TV." The 2012 Android system was embedded in a TV set, which penetrated the TV for a year slower than a mobile phone, and now basically has 5.0 systems that are faster than mobile phones.

"2015 is a very good opportunity, is the traditional TV to turn the last year of Intelligent television, for us throughout the industry, the pattern and position will have a significant impact, unstoppable." "Liang said.

In Liang's view, traditional television will focus more on the screen, "this screen led to the entire industry investment, technology change, pricing, and the screen pricing power of the 7." Surface can not see, the industry behind the law is actually they led. Changhong Investment stranded, its investment in plasma also last November transferred to Mianyang Dakun, from the first place in the market began to lag behind. The screen, which accounts for 75%-80% of the cost of traditional television, plus a backlit module, the entire television industry has to make a fuss over a screen.

Liang said that this is the video with the internet gene involved in television, and the traditional TV manufacturers The biggest difference: the TV to intervene in the Internet, must jump out of the screen. How to let consumers know that a smart TV has an ecosystem support, consumers not only buy a screen.

So, do smart TV, what enterprises value? The performance of the most intelligent television value, the relationship between the viewer experience, a bit of cotton, buffer circles, the friction of the interaction, are the engineers close the door of the major issue. Liang stressed that Smart television also attaches importance to the screen, but it treats performance as an equal priority to the screen. Determine the performance level is "smart Board", engineers 80% focus on this, 20% in the TV structure, screen and so on. "High performance, users can enjoy the Internet, the future can be profitable and value-added." "The core purpose of focusing on performance is to capture the user experience and use technology to improve and improve the user experience," Liang said.

Liang speaks fast and technically, as he describes the TV's fluency. In his office in Chaoyang District, Beijing, the most conspicuous is the upcoming 55-inch new TV. He has repeatedly stressed the need for secrecy before television. "In the intelligence this piece, especially Skyworth, Hisense do is still good, but the music sees more investment than them." He said that there are hundreds of people working on the UI system, including a remote control team, and a more difficult drilling technology on the TV, but the traditional parts industry relies heavily on suppliers.

In the shape of the television, the music has also made some effort, such as the curve of the smooth base. Last year, LG launched the curved surface of the television market, in the many conventional TV shell heap of alternative appearance. Liang revealed that Le Vision is also observing the user's view of the curved surface TV, but the curved surface needs people to sit in the middle to get the best viewing effect, if hanging on both sides of the wall will be tilted up. In addition, the surface will increase the processing cost of about 10%, more importantly, the surface "can not change the internet characteristics."

The millet on the video bar

What's the rush to make an Internet TV? Not rushing means falling behind. In the long run, the main competitor is millet. "Liang said.

Liang is using a millet cell phone. As a senior director of the video, "Millet's every move to stare, television must not let Millet walk ahead of us." Millet potential energy than music, if open a hole, let it have a breathing machine, we will be uncomfortable. His right hand picks up the millet handset to flip lightly on the table, smiles to explain to the 21st century Economic report reporter.

Le video bar on millet, no longer think the traditional five is the main competitor. Liang that the weakness of traditional TV makers is not to point out what they represent in the new Internet market. For example, millet on behalf of their young, energetic, music as the representative of the "Internet access, cheap, content to look comfortable."

He decided that once in the domestic mobile phone brand laid the status of millet on television has ambitions. Liang a lump sum account. The domestic market growth space is relatively weak, the TV may play a further role in the millet turnover. If millet to do 3 million sales, in the market in the sixth place, you can get 10 billion yuan turnover, rushed to 6 million boarded fourth or fifth, TV's turnover will be much larger than millet accessories. "Millet needs to find a bigger plate, from the turnover point of view, Millet has the intention to sell millions of TV sets out, the turnover to do, maintain market capitalisation and valuation." "he said.

January 15, after the launch of 40-inch, 49-inch TV, Millet is expected to launch 55-inch 4K TV. At the beginning of November last year, Chen joined Millet to take the lead in the 1 billion dollar investment, and extended the branch to Youku. Before, the Millet Investment Thunder, participates in the Chinese policy film directional additional, 300 million US dollar shares the Archie Art, these in the music view appears is the millet in compensates itself short board.

To the content input, the video network also in exerting force. Journalists from the music network to learn that, in April 2011, le Video network spent 20 million yuan to buy the court's "Huan biography" exclusive network copyright, this price than the domestic first-line TV to spend on the play. Then the TV hit, validated the music as the value of the money, music through the "Huan biography" of the copyright distribution, pay on demand and advertising and other means, for the music network brought about by the comprehensive value of billion. Le video network only relies on this drama to get nice, super energy, health Hall, Oriental leaves and many other advertisers support, pull more rounds of advertising sales.

Liang says the video is now done with high-definition videos. For television, looking for video on the internet, the quality is not high, but the music can provide genuine, from the past set-top box to watch all the 1080P now, which satisfies the people in the home watching TV visual pleasure.

Content is so important, but Liang think, Chen join to solve Millet content short board, only rely on investment is not enough, "after all, Archie Art, Youku, Hua policy, etc. is not millet." But Le Video and music is a family, the internal meeting together, code to use. "Archie, will they give the code to millet?" Can you follow Lei's ideas? At least not now, unless they are merged. He said, in addition, the introduction of a smart TV, including the time cost, which is the development, running-in is not a simple piece of content, and many video companies refused to do video aggregation, millet this aspect also need to spend some energy, unless you can do with them.

On the one hand on the standard millet, on the one hand intensified production. Liang and his colleagues feel "every year," according to the television sales target of 3.004 billion units this year. But the brand contribution of the music video to the video network has been reflected in the surge of advertising sales. Le view is not yet profitable, its focus on the number of users, "when the number of users to break 50.01 billion, basically the music television is television, television stations, the amount of income, according to the line." Commercial value cannot be described in traditional advertising. Now the loss is nothing, make sure to keep the volume up. "It's worth noting that this year, the video will focus on the game," this screen can do a lot of things. "Liang said.

Is smart television a smart home age? Liang says it's not. Can imagine the smart home is, hand-held a small control organ, home TV, ice washing, bathroom and so can achieve control interoperability. Liang said that people yearn for this household environmental equipment, from a technical point of view can be achieved, difficult in the industry, "different brands of equipment how to achieve interconnection and interoperability."

"If the smart phone is the bud, Smart TV is the branches, smart home is the future people really enjoy the benefits of technology and comfort of the Times logo." Liang said that in the future there will be a cloud of all intelligent devices into the integrated router management, remote control with mobile phones.

At present, there are a lot of civil organizations, international organizations in the promotion of this matter, but Liang want to do by other means, such as selling intelligent sockets, control intelligent switch, assuming the air conditioner is beautiful, how in the Office Remote control home in the United States air-conditioning boot and set the temperature? There is no technical barrier at present, but the process of industrial chain maturation. "he said.