Spoony King: How to Diagnose SEO

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1. Determine the last major design of the website

This includes major changes in any URL, navigation, map, or content caused. All of this can have a significant impact on search engines.

As part of this work, check the search traffic for historical site analytics data. Are there any unusual changes? These are clues to potential problems in the future. The case www.seo360.org once made a significant change to the site map, the ranking volatility is relatively large, longer duration.

2, URL Standardization (301 redirect)

Typically, the following URLs point to the same page

Qs01.com

qs01.com/index.php

Qs01.com/index.html

In order to combine PR and weights together, the above 3 URLs are redirected to www.qs01.com with 301 redirects, which is called URL normalization.

3, use webmaster tools to diagnose the site

Using A5 or Chinaz webmaster tools, you can query a lot of SEO data, whether all the navigation links to crawl? Is the important content of the physical elements? often use webmaster tools to check the links in bulk, so as not to be linked to bad links, leading to the right to fall.

4, check the XML site map files

To ensure that the file is using the canonical version of the URL, if you link to a Web site using the page and the Web page to display different URLs in the sitemap file, then you just created the duplicate content. The case www.jchbz001.com to improve the problem, ranking up 5 digits.

5, looking for a Web page "template content"

This typical example is a city site where thousands of pages of text are the same as the names of each city except the pages that have been replaced. Guess what? You might as well leave this structure with a blank page. The search engine soon realized that there was no unique content in HTML text on these pages.

6. Smart use of Title tags and H1 tags

Google Webmaster tools can be a quick report on repeating title tags, missing title tags, short tags, and similar data on your meta description. Go to diagnostics and then select the suggestions for the Web page.

Duplicate title tags can lead to "keyword splitting", where more than 1 competitors on your site page compete for the same search word rankings. This is closely related to the issue of duplication of content.

7. Robots.txt Document Review

Ensure that the content of important chapters is not included. Go to Google Webmaster Tools and use the built-in robots.txt check (you can access this site configuration section under the crawler). This will show that Google thinks you are blocking the pages of the robots.txt file.

This rapid inspection is not intended to replace a complete and thorough on-site diagnosis. However, it is good to do a diagnostic start because it will find a large part of the main problem of a website. This allows you to provide what they should be in when you go into a more detailed diagnostics into the development.

Original, A5 starting. Reprint please indicate the source, I QQ 1263874786.