Sports O2O is a value Chi market

Absrtact: Before introducing every day tennis, founder Alex summer and I painted such a scene: Do not know whether you have had such a experience, as a child you love a sport, you will go every day, such as table tennis, basketball, even if you hit exhausted, you still

Before introducing every day tennis, founder Alex Summers described the scene with me: "Do not know whether you have such experience, as a child you love a sport, you will go every day, such as table tennis, basketball, even if you hit exhausted, you will continue to play, that feeling very cool, very enjoyable! Now it's hard for you to feel the sensation of the sport being cool and enjoyable. ”

Although I do not play tennis, but Alex described the exercise to cool, the feeling of addiction to a sport, can hit me. I was very fond of playing table tennis in high school, almost every day with small partners to discuss, allocation of good who go to the cafeteria queue to buy rice, who advance to rob the campus of the few ping-pong table, very crazy, but every time after playing, there is a feeling of refreshing dripping, is very enjoyable.

But after work, this kind of needs with the small partner's movement to be less and fewer, the present movement, basically takes oneself to jog or can complete independently the movement (for instance the fitness) primarily.

It's stopping me. No more than three points: time, venue and people. Take tennis, for example, if you are going to play tennis, these three factors are not only indispensable, also have to cooperate with each other, to find people who can go with each other, to discuss the time with each other, you have to find the surrounding appropriate venues, appointments, generally through the Internet to find the venue phone, online experience is OK, all by the netizen evaluation and luck, The random component is very large. Alex said he started every day and launched every day tennis (Android/iOS version) to get people to regain the feeling that they were addicted to sports and had fun at the same time. So, how to make users enjoyable?

Alex solves two problems on line and offline. On the line, for three points to stop the user, the daily tennis solution is: users can see the surrounding venues through the daily tennis information, know the space vacant time, support a key appointment, if you do not have the same friends with the ball, but also through its "ball" function, find the same fall single small partners, to solve the time, Site and people matching problem.

And the line of this, which is the "O" behind the O2O, every day tennis solution is: 1. Users in the mobile end of the booking behavior, venues will also receive a corresponding notice to remind, at the same time, every day the operation of tennis and customer service will also call venues to confirm the venue received notice. 2. In addition to the user can enjoy the venues of the booking price, but also the online access to the venue members such as parking space under the line of services. Encounter problems, but also at any time to the operation of daily tennis and customer service personnel contact.

In addition to addressing the needs of users, venues need to be similar to daily tennis such as the promotion platform. Most of the domestic venues are also facing high idle rate and the venue per square metre of income is not high, take Beijing as an example, currently through the Olympic Games, the Asian Games and other events, Beijing currently has more than 500 central and large venues, and after the tournament, these venues for the general public to open the use of very few, Venues not only need to spend cost to maintain the infrastructure, but also need to expend human and financial resources to do the promotion.

In terms of profit model, every day tennis will be charged part of the Commission, in the future, every day tennis will consider organizing the ball activities and amateur tennis events, through pulling sponsors to gain profits.

Tennis is just a day to do sports O2O the field of entry, follow-up, every day will introduce more sports, such as badminton, baseball and so on. Alex said: "We do not want to put all the users on the same platform, the future will be for different needs and characteristics of users, the introduction of independent App, to provide them with more refined and personalized products and services." ”

Sports O2O is a value Chi market, just from the current situation, there is still a lot of domestic potential to dig. On the one hand, most of the venues are vacant, on the other hand, because of the time, venue and people's problems, most of the daily entertainment is still to sing K, eat mainly, the body is basically in sub health state.