Spring and Autumn Aviation Zhenghua: "On the East" after the reorganization of price war inevitable

Every reporter Sun Jiasha from Shanghai yesterday morning, spring and autumn aviation, the second floor of the office, the breeze blew up the Zhenghua has been slightly grizzled hair. The forerunner of the domestic "cheap aviation", the head of Spring Airlines, told the Daily Economic news Reporter: "We do not want to China Eastern Airlines, after the reorganization, the situation of Monopoly." Zhenghua said this, China Eastern Airlines, the restructuring of the airline is still in intensive progress, "financial audit, due diligence personnel have entered the company for audit."　　One of the airline executives said yesterday.　　Do not want to appear monopoly Zhenghua in an exclusive interview with the Daily economic news, wearing a light green shirt matched with spring and autumn pretend, speaking slowly, but apparently confident. "For the Eastern Airlines, the joint restructuring, from the overall situation, we are of course optimistic about its formation." "Zhenghua said. He said the overall situation, refers to China's total air transport has ranked second in the world, but clearly, the domestic civil aviation market still needs a strong carrier. In Zhenghua's view, the so-called civil aviation power, the first is the strength of the airlines, and China to become a powerful civil aviation, the first need for a strong airline, "not only the total number of the world's second, but also hope that the world's second, the world's first airline." "But Spring airlines also have their own aspirations," we do not want to form a monopolistic market, that is, in any market economy environment, whether it is tangible products, service products, should be in a more orderly competition, only in favor of the market and tourists. Rather than in a certain market, too much pursuit of 50% or more market share, hoping to create a more conducive to competition environment.　　"Zhenghua said. The reality is, Air China in Beijing, Southern Airlines in Guangzhou, is also building a strong base airlines. This is true, only in the context of market competition, there should be no monopolistic situation, and monopolies can only cause a lack of competition in the market, so that travellers can not get a very fair service.　　"Zhenghua said. Even so, Zhenghua is still optimistic about the outlook, "for the restructuring of China Eastern Airlines, I hope they will really big and strong." Our share of the Shanghai market should be more than 50% after the "price differential response" joint restructuring.　　"At the general meeting of June 13, Liu, chairman of China Eastern Airlines, expected the market share to rise, and China Eastern's bargaining power over the Shanghai aviation market would also increase." Zhenghua said: "The price war is almost inevitable." "He has begun to think about the survival and development of the next spring and autumn," we recently studied two things, one is how to develop under the pressure of the big group, one is the response to the swine flu. "The most urgent thing is still to deal with the possible reduction in fares and the attendant diversion of passengers," he said. "Enterprise existence, the key is to find their own market segments, to find differences, and then play their strengths, will have your space in the market." I must be different from the new company after the merger of China Eastern Airlines and China Airlines. I think that after the merger of the east on the new company, the focus should not be placed on the price war, if the eastSailing and Spring and autumn homogenization of competition, they will not succeed.　　Zhenghua to the reporter introduced the spring and autumn mentality. Lower fares than other airlines have become Zhenghua's "killer". Spring Airlines has its own characteristics, ideas and methods. Since my first day in the airline industry, I have done a full study, and my target is the person who pays for it. In the market, the purchase of tickets from the pocket, is always the majority. "When Zhenghua in England, he was confronted with something that struck him. That day, Zhenghua 3 o'clock in the morning up, take the 4 o'clock bus, 5 o'clock to the airport, "a look, a sea of Ah, why?" Because the ticket is cheap in the morning.　　When he said that, Zhenghua waved a hand, a little excited. "In the current situation of China Eastern Airlines and the imminent joint reorganization of the airlines, the success or failure of the spring and autumn is still in their own."　　"Zhenghua said. On the audit of the Board of Auditors yesterday, an airline executive told reporters: "Now the relevant audit agencies, due diligence personnel have been stationed on the voyage, audit work has been launched." The merger is a ' structural merger ', and the news is that the new company will not lay off staff for three years. "The person also told reporters that there is no known about the Eastern Airlines, the company's various departments and subsidiaries of the specific direction of adjustment, but the interior including the cabin, the operation of the department has previously been promoted by managers."　　Liu, chairman of China Eastern Airlines, said at the annual general meeting of June 13 that the parties had reached a consensus on the major principles of restructuring, but did not disclose specific "consensus" content. At present, the parties revealed that the restructuring plan is still inclined to "absorb the merger" of Eastern Airlines, that is, each share of the shares can exchange 1.3 shares. After the flight will be back to the city.　　The daily economic news reporter learned of the previous joint reorganization of the leadership group meeting content shows that on the airlines will continue to retain the brand, the current restructuring focus is to maintain the stability of staff, team stability, to ensure aviation safety, and enhance profitability, improve operating conditions. At the same time, St after the return of the city, the legacy of the net shell has become a scramble for the sweet cakes. There are rumours that companies including Shanghai Bank and Orient Securities will become possible backdoor listings, however, the above airlines management told reporters: "Now have not heard of people to engage in buying shell things, after all, now the reorganization plan has not been introduced, taking into account the impact of all aspects, backdoor this matter in the short term the possibility of implementation is not." "The Zhenghua of private aviation has been the vanguard of the country in the spring and autumn before the private aviation has been involved." "Then I spent a whole 10 years studying the market I was about to enter. I ran more than 30 airlines around the world. In fact, in the beginning did not expect to do cheap air. In 1999, when I was on a business trip in Hong Kong, I saw a book about Southwest Airlines in the bookstore, which gave birth to the idea of focusing on cheap airlines.　　"Zhenghua said. Zhenghua believes that "half the money is earned, half is saved", and heWhen he visited London, a pedestrian dragged a large bag to take the subway and live in a "London Indian Inn"; In order to save money, a colleague also had to hit the floor, the food from the domestic from the 60 bags of instant noodles and 40 bag noodle solution.　　Spring Airlines, which is trying to save money by all means, has become one of the few companies in the civil aviation industry that realized profits last year. The new problem facing Zhenghua now is the increasingly powerful state-owned airline, "and I expect the restructured Eastern airlines to remain strong for a long time." "What bothers him is the lack of route resources, but he thinks:" I think our market share will continue to increase. The most fundamental reason is the demand for Low-cost airlines. ”