Spring Festival Evening Internet corporate screen, into the Internet ad special

Tencent's "step forward, love clearer"; Millet's "Millet mobile phone, for a fever"; Cheetah browser "Cheetah, buy tickets fast, surf the internet faster"; During the Spring Festival this year, many internet companies in China have spent huge sums of money on CCTV TV commercials. And behind this upsurge, the competition of the Chinese Internet industry to transmit the advertising campaign is increasingly escalating. The Spring Festival Gala has been the "play" of corporate advertising marketing in recent years. In the year before the Spring Festival Gala advertising period, 360 mobile phone guards, Beijing-East logistics, Cheetah Browser, Tencent micro-letter, Millet mobile phone, suning easy to buy, Gome online, such as a number of internet companies, a dense debut, instead of the traditional large advertising to become a screen "upstart." This is also so far the Internet enterprise advertising most of the time, so that people sigh "2013 Spring Festival Gala as the Internet company advertising session." Compared with traditional enterprises, internet companies are usually better at marketing and hype, and its TV advertising effect is also more likely to impress people. Some netizens said that this year's gala "internet advertising is obviously ferocious", CCTV ads more and more internet advertising, squeezed out some tobacco and alcohol advertising is a good omen. And, unlike the first internet bubble of more than 10 years ago, when internet companies used venture capitalists ' money to advertise, they now make their own money. In the famous angel investor, 4399 game company Chairman Cai, the Spring Festival Gala 10 minutes before the advertisement is economic barometer, see which industry in advertising, can see which industries make money. This time the Internet advertisement is very many, explained the internet more and more fire! In response to this year's internet companies scrambling to launch television advertising phenomenon, Innovation Workshop CEO Lee Kai-fu, this proves that the Internet is moving towards the mainstream, but internet companies should also pay attention to market funds. For example, the 2000 Super Bowl competition in the United States, there are 19 internet companies to advertise, today, 19 of the 11 still live. Tencent, Beijing-east and other companies "together" to become TV ads "upstart" is the current domestic Internet industry rapid development of a microcosm. According to statistics, 2012 China's internet industry scale has been as high as 450 billion yuan. Gao, vice chairman of China Internet Association, recently pointed out that "in the context of sustained financial crisis and sluggish growth of the world economy, China's internet industry has shown a rare development vitality and has become an important force to mitigate the impact of the economic crisis." But at the same time, as an emerging area of rapid development, domestic Internet enterprises are generally facing fierce market competition. For example, in 2012, Qihoo 360 and Baidu on the internet search staged a "300 war", Jingdong Mall, Suning easy to buy, Gome Mall between the outbreak of an unprecedented "electric dealer price war" ... As a leading competitor, internet companies also pay more attention to advertising and marketing, in the hope of attracting users "eyeball" to enhance social identity. In this respect, the TV media still occupy the primary position of China's advertising market, behind which there is a vast consumer market. Especially during the spring Festival, when many people temporarily leave the computer and family reunion, sitting in front of the television screen, television media has become a large number of internet companies to compete for a major channel of communication.