Spring Festival Holiday no longer empty windows, electric business enterprises do not close

With the rapid development of logistics distribution capacity, the annual Spring Festival holiday has ceased to be the "empty window" of the electric business enterprise. On the eve of the Spring Festival, many home appliances business enterprises released the "Spring Festival does not close" slogan, for the vast number of people have been seriously "inseparable from" online shopping users, holiday at home, still can not "get rid of" on the electrical quotient, become the New Year's Day.

This spring festival, Suning easy to buy, Jingdong, Gome, Xun and many other electrical business to fight the logistics, it is a person does not unload, horse puzzled saddle. Jingdong Mall this spring festival can be as usual, logistics and distribution as usual, PR manager Zhu Xiaoyi: "Logistics words in fact, we and usually no difference, people ah what is the same, it must be not rest to ensure that the same as usual, the spring festival is postponed their normal resting system." ”

In Suning easy to buy, temporary purchase of the gift package, merchants promise to be able to deliver door-to-door in 2-3 days. Responsible Duyanyan: "First of all to ensure that several large logistics base can be normal to operate, while during the spring Festival to ensure that our proprietary products are free shipping." Because we have a self-built logistics such an advantage. ”

By contrast, the Xun net does not close, but still slightly carry out some "the match". First-line city from "day three send" to "day two send" and so on, and platform-oriented Taobao and the cat is now more "weak explosion", subject to the third party express this bottleneck, in this spring festival helpless "back to race", the days of the cat some businesses closed for up to 20 days.

This also directly affects Taobao, cat platform for sale of commercial tenants. Compared to double one, double 12, these have their own logistics of the electrical business, the Spring Festival has become the protagonist of the net shopping. Duyanyan: "For our easy to buy website, with the open platform, the introduction of a lot of daily necessities, including food, beauty makeup, and so on some of these categories, so in the new introduction of the category than last year more prominent, especially our more prominent feelings, more and more people go home to honor the elderly these gifts are through the net shopping, This kind of demand of color TV is actually quite swift and violent. ”

Industry insiders said, logistics and distribution has been the most important to the competition in the electric business, during the spring Festival became a "Btoc" between the "Touchstone", which is also Alibaba chairman Ma Yun realized his "short board" after the investment to build a ' rookie network ' one of the reasons. In the future, the first camp of the electric dealers in the self-built logistics will be further expanded, continue to penetrate to the three or four-tier cities.