Spring Festival Shopping busy Sogou search Help enterprises win the New Year's war

Is there a platform to sweep the "Spring Festival consumption" information? Sogou search gives a positive answer. The Spring festival is approaching, sweeping the country's shopping and travel tide will attack, people have started to buy new clothes new things, a gift, or prepare travel raiders ... In the "Spring Festival consumption Tide" which has already opened the big curtain, the enterprise ushered in 2013 the first gold sale period. How to stand out in the fierce competition during the Spring Festival Sales war, how to attract more users to transform into a surly order, become the major electric enterprises to promote the spring Festival to solve the important issue. The comprehensive search engine becomes the electricity business enterprise to promote "the powerhouse" because the consumer has the work study, the traveling travel, the shopping entertainment and so on all kinds of information to obtain the demand, therefore the electric business enterprise needs to have the considerable part of resources and the energy focus to be able to recruit each kind of consumer information the and greatly enhance the possibility of cross-selling, therefore, comprehensive search engine has become the first choice for marketing promotion of electric business enterprises. Experts say that the development of the Internet so far, with its development and growth of consumers, in access to information and consumption increasingly rely on network search. According to the China Internet Network Information Center (CNNIC) published in the "2012 Chinese Netizens Search Behavior Research report" shows that the comprehensive search engine users reach 429 million, the penetration rate in the Netizen is 78.1%. The report also shows that the integrated search engine has become an important gateway for Internet users ' shopping and travel information, with 44.6% and 42.5% of subscribers booking through comprehensive search engines online shopping and travel enquiries. With the annual shopping peak "Spring Festival consumption season" is approaching, all kinds of businesses and electric business sites in determined to intensify their preparations. According to the Beijing E-Commerce Association report, sales will increase by 20% to 50% during the Lunar New Year period, while the history of the same year's survey shows that the number of visits to national shopping sites has increased significantly during the Spring Festival. As one of the main positions of the electric business enterprise promotion, the comprehensive search engine becomes "hot", many enterprises have already formulated the corresponding promotion strategy two or three months ahead of time. Sogou Search: Multi-entry large platform model by the electric business enterprises in many search engines, relying on a strong platform, and has more than the entrance of Sogou search in E-commerce unique advantages, attracted the attention of the electric business enterprises. According to Iris Consulting data, the current total number of Sogou users have exceeded 400 million, ranked fourth in the domestic Internet company, Sogou search traffic currently covers users 190 million, for the second largest search engine in China. In addition to Sogou search, Sogou also has Sohu micro-portal, Sogou input method, Sogou browser, Sogou navigation and many other portals. Among them, Sogou Input method market share 83.6%, stable first; Sogou dual-core high-speed browser is the second largest browser, Sogou navigation ranked third. Sogou this type of multiple entrance platform for the search engine marketing has a unique resource and advantages, enterprise customer information to show the opportunity to increase significantly, marketing the input-output effect better。 Analysts pointed out that Sogou search such marketing platform can form a cross force, precision and arrival rate are very high, will be welcomed by enterprises. With the help of Sogou search of the comprehensive platform, the vast number of electronic business enterprises can be spread out to disseminate information, accurate coverage to the target customer base, the establishment of enterprises and potential customers effective communication bridge. The introduction of Shopping search "thoroughfare Dayi" boundless endless reliance on a large platform model, Sogou is committed to its own construction into the Spring Festival passenger flow at ease to stop the "thoroughfare Dayi" for enterprise customers to continuously transport passenger flow. In order to satisfy the user to obtain the shopping information comprehensively, carries on the effective contrast choice, 2012 Sogou launched the shopping search. Search for the whole network of goods and real-time price as the core function of Sogou shopping search for users to provide accurate search results, so that the real information of goods at a glance, for users to purchase decisions to provide a powerful help. Based on this, shopping search on the line will soon be widely praised by users, and user praise for Sogou search has won the majority of corporate customers recognition and trust, more shows as a comprehensive media platform Sogou search unique marketing value. Relying on leading analysis technology, in-depth insight into the user's online behavior, Sogou input method, browser, search engine, Sohu micro-portal and other platform linkage, covering 90% of the Internet users. Based on this, sogou for enterprises to pinpoint potential customers, the realization of targeted advertising, 5.6 billion times a day to bring up the overlapping brand opportunities, and the enterprise information of the repeated display effectively deepen the memory of consumers, for its final "orders" laid a strong foundation. And such sogou, destined to become the spring festival consumption of "key words" and the main battlefield of electric business marketing.